What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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PRISM awards 2011
The Vineyard Hotel & Spa hosted the prestigious PRISM Awards when the highest flyer of 166 soaring entrants walked off with the overall Gold Award for a campaign judged to be topical, entertaining and - above all - valuable for the client.
Atmosphere's "Not the World Cup" campaign for its client kulula.com took advantage not only of the massively popular FIFA World Cup, but of the public's perception of FIFA's "heavy-handedness" in protecting its sponsors' rights, as well as the media's ongoing reports of collusion in the airline industry.
