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Nobody puts influencer marketing in the corner: How influence has outgrown its silo

Jarred Trembath

Trust by association: How clients really choose professional advisory services

Rachelle Bricout

Exclusive | Behind Nando’s Siya Sauce TVC: Script the world, not the star

Mike Sharman

#IMC2026 | Tarryn Knight: Building on a legacy brand

Danette Breitenbach

Peelerz sweetens its fruit claims after ARB complaint

Chloe Posthumus

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Cheryl Reddy is the CEO of Eclipse Communications. Source: Supplied.

#BizTrends2024: 4 communication sweet spots for 2024

Cheryl Reddy 15 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Hanno Botha says we need to balance a human centered approach with AI. Source: Supplied.

#BizTrends2024: AI will fully transform the marketing industry, says Ford SA's Hanno Botha

Hanno Botha 12 Jan 2024

#BizTrends2024: Matthew van der Valk - 4 trends that will influence consumer spending

#BizTrends2024: Matthew van der Valk - 4 trends that will influence consumer spending

Matthew van der Valk 12 Jan 2024

#BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing

#BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing

Jacques du Bruyn 11 Jan 2024

Gail Schimmel says SA is conservative in its advertising complaints. Source: Supplied.

#BizTrends2024: Legal complaints in South African advertising will stay unique and conservative

Gail Schimmel 9 Jan 2024

Heather Casey is the head of marketing at Investec Group. Source: Supplied.

#BizTrends2024: Why client-centric marketing and being a purpose-led brand are so important

Heather Casey 8 Jan 2024

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing

More than just another #trend: Influencer marketing

pierre cassuto 14 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Jermaine Craig died on Monday. Source: X.

Tributes pour in for renowned sports journalist Jermaine Craig

Karabo Ledwaba 6 Dec 2023

Source:

ARB verdict: Cadbury campaign is a glass and a half full of triumph

Karabo Ledwaba 4 Dec 2023

#OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

#OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

Brendan Seery 30 Nov 2023

#BehindtheSelfie: Devlin Lakay, senior marketing manager at Sesame Workshop SA

#BehindtheSelfie: Devlin Lakay, senior marketing manager at Sesame Workshop SA

Karabo Ledwaba 29 Nov 2023

Pat Mahlangu.

#Newsmaker: Pat Mahlangu, founder of Lerato Agency is IMM's emerging marketer of the year

Karabo Ledwaba 23 Nov 2023

The campaign was created by TBWA\Hunt Lascaris. Source: YouTube.

#BehindtheCampaign: Check into easy with City Lodge Hotels

Karabo Ledwaba 21 Nov 2023

Changing the channel on traditional TV marketing

Changing the channel on traditional TV marketing

Candy Dempers, MediaHeads 360 16 Nov 2023

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

#BehindtheSelfie: Nkanyezi Sangweni, senior strategist at DNA Brand Architects

Karabo Ledwaba 9 Nov 2023

#OrchidsandOnions: Ford Motor Company celebrates 100 years in SA

#OrchidsandOnions: Ford Motor Company celebrates 100 years in SA

Brendan Seery 8 Nov 2023

#OrchidsandOnions: Toyota's Urban Cruiser ad ignites wunderlust

#OrchidsandOnions: Toyota's Urban Cruiser ad ignites wunderlust

Brendan Seery 31 Oct 2023

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