Research

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke

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5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

Rachel Thompson, NielsenIQ 30 Apr 2019

Love at first sight? Behavioural bias and The Bachelor

Love at first sight? Behavioural bias and The Bachelor

Leigh Crymble 24 Apr 2019

Why the drama?

Why the drama?

Candy Dempers, MediaHeads 360 18 Apr 2019

A rainbow nation: Rather tricky for the politicians - and marketers

A rainbow nation: Rather tricky for the politicians - and marketers

Anele Malumo 16 Apr 2019

4 best practices for making mobile video work for your brand

Elizma Nolte 15 Apr 2019

Image source: Gallo/Getty.

Social media: Promising arena for public debate

Rirhandzu Shingwenyana 5 Apr 2019

Evidence based marketing - what is it and why do we need it?

Evidence based marketing - what is it and why do we need it?

Kirsty Dugmore 3 Apr 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019

Trend forecaster, Nicola Cooper. © .

The South African consumer is a real person

Juanita Pienaar 2 Apr 2019

How to grow your startup one step at a time: Step 1

How to grow your startup one step at a time: Step 1

Natasha Fourie 29 Mar 2019

Mind(set)

Mind(set)

Lara-Anne Derbyshire 27 Mar 2019

Building customer relationships in an age of disloyalty

Building customer relationships in an age of disloyalty

Wynand Smit 25 Mar 2019

Build a culture of curiosity to retain clients

Build a culture of curiosity to retain clients

Tony Spong 25 Mar 2019

Anja Cavanagh from Focal Points.

Why machine learning is the most important media analysis trend for 2019

Juanita Pienaar 20 Mar 2019

Image source: Gallo/Getty.

Focus shifts to a mobile economy in Africa

Josephine Wawira 19 Mar 2019

The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi 6 Mar 2019

#DesignIndaba2019: "#MeToo means so much more" - Ellie Frymire

#DesignIndaba2019: "#MeToo means so much more" - Ellie Frymire

Jessica Tennant 28 Feb 2019

Influencer marketing in South Africa - By the numbers

Influencer marketing in South Africa - By the numbers

Lara Utian-Preston 27 Feb 2019

Why these rolling blackouts are an opportunity for brands

Why these rolling blackouts are an opportunity for brands

Sarah Gooding 26 Feb 2019

Gareth Pearson

Customer data - the powerful competitive tool brand owners are overlooking

Gareth Pearson, BMi Research 12 Feb 2019

Equal pay is not a demand - it's a right

Equal pay is not a demand - it's a right

Marian Salzman 7 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

Screengrab from .

Gillette's 'We Believe' campaign - is it the best a brand can do?

Rachel Thompson 1 Feb 2019

Rethinking the relevance of big data

Rethinking the relevance of big data

Wynand Smit 1 Feb 2019

#BizTrends2019: 9 Africa Trends for 2019

#BizTrends2019: 9 Africa Trends for 2019

Louise Burgers 31 Jan 2019

Let's do Biz