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AI makes ad targeting routine, forcing brands to bet on creative

Natascha Torres

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Bradly Howland, CEO, Alkemi Collective, examines the danger of AI efficiency (Image source: © 123rf )

AI is making work faster but speed is not the test. Judgment is.

Bradly Howland 28 May 2026

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

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With generative AI surging, Africa’s agile creators narrow Hollywood’s gap

Garon Campbell 26 May 2026

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#AfricaMonth: The Case for Africanising AI in public relations

Phozisa Mkele 20 May 2026

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6 internal comms moves that turn culture into real results

Samantha Page 19 May 2026

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The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 7 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

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YouTube is eating the streaming market. Can DStv reverse 5 years of decline?

Philip Cohen 31 Mar 2026

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Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

#Orchids&Onions: When Castle Lite gets it right

#Orchids&Onions: When Castle Lite gets it right

Brendan Seery 18 Mar 2026

#BizTrends2026 | Juno Media’s Tanya Schreuder: AI more scale, not more value

#BizTrends2026 | Juno Media’s Tanya Schreuder: AI more scale, not more value

Tanya Schreuder 13 Mar 2026

A CEO with a podcast who publishes consistently becomes something rare in the South African business landscape: a visible thinker with a documented point of view says Audibly's Sam Swaine (Image source: © Austin Distel )

The strategy US and UK CEOs use that South Africa’s leaders overlook

Sam Swaine 13 Mar 2026

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