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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

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Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

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Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021

2021: Year of recovery for marketing budgets globally

1 Feb 2022

Source: © efks

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Source: ©

Young Ones Student Awards deadline today!

17 Dec 2021

Source: TBWA in Times Square, New York

TBWA named Adweek Global Agency of 2021

7 Dec 2021

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

14 Oct 2021

Source: Getty

#EcomAfrica: Building a digital brand experience for winning customers

Danette Breitenbach 13 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

Tommy Hilfiger collabs with Indya Moore on gender-fluid fashion

Tommy Hilfiger collabs with Indya Moore on gender-fluid fashion

28 Jul 2021

2021 CMO Pencil jury

Jury to select winner of CMO Pencil Award

15 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

Source:

#CreativeWeek2021: Games in physical reality

Emily Stander 21 Jun 2021

Source:

The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

Shift Impact Africa 17 May 2021

Create Mozambique celebrates 25 years of firsts

Create Mozambique celebrates 25 years of firsts

Dentsu 17 May 2021

New global H&M initiative to identify and support inspiring kids

New global H&M initiative to identify and support inspiring kids

4 May 2021

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DMAT launches the Global Academic Council

4 May 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

New collective of thought leaders create pan-African agency

New collective of thought leaders create pan-African agency

16 Mar 2021

Praekelt joins Frontify in the new age of branding

Praekelt joins Frontify in the new age of branding

Helm 3 Mar 2021

Create is the most awarded advertising agency in Mozambique

Create is the most awarded advertising agency in Mozambique

Dentsu 26 Feb 2021

Winning the future

Winning the future

Dentsu 23 Feb 2021

Servicing a divided market

Servicing a divided market

Dentsu 15 Feb 2021

Gen Z: The generation that is crafting a better Africa

Gen Z: The generation that is crafting a better Africa

Ndeye Diagne, Kantar 5 Nov 2020

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

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Google Ads is top choice for app marketers in Africa

15 Oct 2020

Top brands in Africa could lose up to $60bn due to pandemic

Top brands in Africa could lose up to $60bn due to pandemic

15 Oct 2020

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Effie Worldwide launches series of marketing effectiveness virtual workshops

13 Oct 2020

#2020AfricaBrandSummit: Winners announced!

#2020AfricaBrandSummit: Winners announced!

8 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

Juanita Pienaar 18 Sep 2020

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