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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

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Supporters of Ugandan Presidential candidate Robert Kyagulanyi, also known as Bobi Wine, of the National Unity Platform (NUP) party, attend his campaign caravan ahead of the general elections in Kampala, Uganda December 15, 2025. Reuters/Abubaker Lubowa/File Photo

Censorship concerns rise as Uganda blocks live coverage of election protests

Reuters 3 days

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

Keith Kakadia 5 Jan 2026

The Walt Disney Company announced a landmark $1bn investment in OpenAI (Image source: © Facebook

AI to unlock new possibilities in imaginative storytelling

5 Jan 2026

Brett Gelman and Maya Hawke behind the scenes of Stranger Things. (Credit: Atsushi Nishijima/Netflix © 2024)

Stranger Things extends record run as all 5 seasons dominate Netflix Top 10

29 Dec 2025

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

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TikTok unites with Nivea and inDrive for 2025 sub-Saharan Awards

1 Dec 2025

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

24 Nov 2025

Africa's constraints can be beautiful opportunities for growth

Africa's constraints can be beautiful opportunities for growth

eatbigfish 21 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

Source: © 123rf The No-Nonsense Guide to Getting Cited by AI is a white paper that introduces a comprehensive framework for adapting content strategies to AI assistants

How to stop being invisible to AI assistants

12 Nov 2025

Sola Oke is the managing director for Pernod Ricard Africa. Source: Supplied.

#AfricaTechFestival: Sola Oke on technology, innovation and Africa’s cultural future

Karabo Ledwaba 12 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Pick n Pay and Vivo Energy transform convenience retail in Botswana

Pick n Pay and Vivo Energy transform convenience retail in Botswana

5 Nov 2025

Elon Musk launches AI-powered Grokipedia to rival Wikipedia

Elon Musk launches AI-powered Grokipedia to rival Wikipedia

30 Oct 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Human8 doubles down on AI-enabled consultative power

Human8 doubles down on AI-enabled consultative power

Human8 29 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

The One Club for Creativity has launched The One Show Indies, dedicated to celebrating the work of independent agencies, design firms, production houses, and creators (Image supplied)

The One Club for Creativity launches awards to celebrate indie agencies

15 Oct 2025

Source:

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Osahon Akpata, CEO, Canex Creations Incorporated (CCInc)

Osahon Akpata named CEO of Canex Creations Inc.

18 Sep 2025

Alberto Canteli leads Havas’ ambitious African strategy

Alberto Canteli leads Havas’ ambitious African strategy

16 Sep 2025

Source: © 123rf A new CMO Council thought leadership programme with Zeta Global, engages senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organisational capacity and performance predictability

How martech ready is your organisation?

11 Sep 2025

Source: © Gerety Awards VML is the Gerety Awards Global Network of the Year. Pictured: VML's Thanks for Coke-Creating campaign from Coca-Cola that won gold at the Awards.

Gerety Awards 2025 winners - VML named Global Network of the Year

9 Sep 2025

Image supplied.

Designers Hugo Dumas and Carla Zhang bring fresh solutions to fashion’s growing waste problem

9 Sep 2025

The ad was a hit at the Emmy's. Source: YouTube.

Brian Cox's college living earns Emmy nod for Uber ad

8 Sep 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

WPP announces key global leadership appointments

5 Sep 2025

International

On Thursday, 8 January Chinese regulators said they would investigate Meta’s acquisition of the artificial intelligence startup Manus (Image source: © 123rf )

Meta's Chinese AI acquisition investigated

14 hours

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

WPP Media Sports wants to reinvent sport marketing

1 day

Thomas Ingenlath returns to Volvo Cars as chief design officer

Thomas Ingenlath returns to Volvo Cars as chief design officer

1 day

Amazon’s AI-powered Shop Direct and Buy for Me tools are designed to help shoppers find products beyond its marketplace, but retailers argue the experiment exposes a deeper tension over data ownership, consent and who really controls the future of online shopping (Image source: © 123rf )

Online retailers push back against Amazon's Shop Direct

2 days

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 2 days

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