Sponsorships | From ritual to ROI, fans create loyalty, brand advocacy and commercial valueUyanda Manana
#WomensMonth | Danone's Lungile Mbatha talks commercial leadership, AI and consumer changesEvan-Lee Courie
One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa 9 Jan 2025
Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 16 Sep 2024
Fast-food chains use cute animal toys to market meat to children - new vegan ranges pose a dilemmaKate Stewart and Matthew Cole 24 Jan 2019
'Weather-sensitive' products: adjusting price and promotions to increase salesXavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017