D&AD Awards: The nominations
Get a closer look at all the action from Judging on our Liveblog.
For South Africa's performance so far, see The State of the Nations (18 April 2013): South Africa at the foot of the article.
For further info contact moc.rpyrolgdnaepoh@dadnad.
Twelve campaigns vie for pole position with Nomination honours for TV & Cinema Advertising at 51st annual D&AD judging event
Campaigns from the UK, US, Australia and Argentina have been judged amongst the best in the TV & Cinema Advertising category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.
Nominations in the category went to:
- Dads in Briefs by Del Campo Nazca Saatchi & Saatchi for BGH Air Conditioners
- Three Little Pigs by Bartle Bogle Hegarty for The Guardian (Cinema Commercials 61-120 seconds)
- Three Little Pigs by Bartle Bogle Hegarty for The Guardian (TV Commercials 61-120 seconds)
- Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains
- Meet the Superhumans by 4Creative for Channel 4
- Brain Surgeon by Barton F. Graf 9000 for KAYAK
- KAYAK Television Campaign by Barton F. Graf 9000 for KAYAK
- Whatever's Comfortable Beach by Wieden+Kennedy New York for Brown-Forman
- The Name by Wieden+Kennedy New York for ESPN
- Susan Glenn by Bartle Bogle Hegarty USA for Unilever
- OK Go "Needing/Getting" Music Video by Goodby Silverstein & Partners for Chevrolet
- Cable Effects by GREY New York for DirecTV
There were a further 34 campaigns that were awarded In-Book status by the jury for the TV & Cinema Advertising category.
The full list of work that has been awarded In-Book and Nomination following judging is below.
Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.
Paul Weiland, Foreman of the Film Advertising Crafts Jury at D&AD 2013 said: "The level of excellence I've seen across the work this year is very encouraging. I've been judging at D&AD for a great number of years and there have been some massive changes brought about by things like the web. About eighty percent of the entries haven't been classic thirty or sixty-second ads and I think that says a lot about the current environment. Clients may be cutting back but there are some astounding pieces of work that are getting made on low budgets. I applaud anyone for being brave; for not just making ads that are cool for cool's sake; but which at their heart actually sell something. After all, that is what we are here to do."
Tim Lindsay, Chief Executive of D&AD added: "It's been another incredible year for commercial creativity, where we've seen the bar continually being raised across TV & Cinema Advertising. We might be migrating from traditional media to more digital channels but this is being embraced head-on and creatives are clearly revelling in the freedom and opportunities this brings to their craft and finding yet more new and innovative ways to reach consumers in a truly engaging way."
In-Book: refers to work that will be included in the Fiftieth D&AD Annual which will be published in September 2013.
Nominations: refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil, one of the most prestigious awards for creativity anywhere in the world.
Yellow Pencils: will be awarded to the work that is judged to be the best in the world, selected from projects that receive a Nomination during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world. Yellow Pencil winners will be announced at the Awards Ceremony on 12 June 2013. For further details and to purchase tickets, visit http://www.dandad.org/dandad/events/2013-02-22/awards-ceremony?page=2
Black Pencils: are awarded to work that is not just considered the best in the world in its category, but for pieces of design or advertising that have fundamentally changed the rules of the category
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D&AD Awards 2013 for TV & Cinema Advertising Nominations and In-book
Award | Agency | Client | Campaign | Country | Category |
---|---|---|---|---|---|
Nomination | Del Campo Nazca Saatchi & Saatchi | BGH Air Conditioners | Dads in Briefs | Argentina | TV Commercials 41-60 seconds |
Nomination | Bartle Bogle Hegarty | The Guardian | Three Little Pigs | United Kingdom | Cinema Commercials 61-120 seconds |
Nomination | Bartle Bogle Hegarty | The Guardian | Three Little Pigs | United Kingdom | TV Commercials 61-120 seconds |
Nomination | McCann Erickson Melbourne | Metro Trains | Dumb Ways to Die | Australia | TV Commercials 120-240 seconds |
Nomination | 4Creative | Channel 4 | Meet the Superhumans | United Kingdom | TV Commercials 61-120 seconds |
Nomination | Barton F. Graf 9000 | KAYAK | Brain Surgeon | United States | TV Commercials 21-40 seconds |
Nomination | Barton F. Graf 9000 | KAYAK | KAYAK Television Campaign | United States | TV Commercial Campaigns |
Nomination | Wieden+Kennedy New York | Brown-Forman | Whatever's Comfortable Beach | United States | TV Commercials 41-60 seconds |
Nomination | Wieden+Kennedy New York | ESPN | The Name | United States | TV Commercials 21-40 seconds |
Nomination | Bartle Bogle Hegarty USA | Unilever | Susan Glenn | United States | TV Commercials 41-60 seconds |
Nomination | Goodby Silverstein & Partners | Chevrolet | OK Go "Needing/Getting" Music Video | United States | Long Form Branded Content |
Nomination | GREY New York | DirecTV | Cable Effects | United States | TV Commercial Campaigns |
In Book | BBDO Guerrero | Bayer Philippines | POUND | Philippines | TV Commercials 1-20 seconds |
In Book | BBDO Guerrero | Bayer Philippines | Persistent Headaches | Philippines | TV Commercial Campaigns |
In Book | Del Campo Nazca Saatchi & Saatchi | BGH | Friends | Argentina | Cinema Commercials 21-40 seconds |
In Book | Del Campo Nazca Saatchi & Saatchi | BGH | Dads in Briefs | Argentina | TV Commercial Campaigns |
Award | Agency | Client | Campaign | Country | Category |
---|---|---|---|---|---|
In Book | Bartle Bogle Hegarty (BBH) | St. John Ambulance | Helpless | United Kingdom | TV Commercials 61-120 seconds |
In Book | Bartle Bogle Hegarty | Unilever | Sensories | United Kingdom | Cinema Commercial Campaigns |
In Book | BBDO New York | FedEx | Candidates Affair | United States | TV Commercials 21-40 seconds |
In Book | Weapon7 | Mercedes-Benz | skate fortwo | United Kingdom | TV Commercials 61-120 seconds |
In Book | WCRS | Safestore | Safestore | United Kingdom | TV Commercials 21-40 seconds |
In Book | adam&eveDDB | John Lewis | The Journey | United Kingdom | TV Commercials 61-120 seconds |
In Book | adam&eveDDB | Volkswagen | Dad | United Kingdom | TV Commercials 61-120 seconds |
In Book | Wieden + Kennedy UK | Honda | Honda Ch4 Documentary Sponsorship Idents | United Kingdom | TV & Cinema Sponsorship Credits |
In Book | Colenso BBDO | Mars NZ | Donation Glasses | New Zealand | Cinema Commercials 120-240 seconds |
In Book | Loducca | MTV Brasil | Guitar Man | Brazil | Cinema Commercial Campaigns |
In Book | Clemenger BBDO Melbourne | Carlton and United Breweries | Beer Chase | Australia | Cinema Commercials 61-120 seconds |
In Book | Wieden + Kennedy UK | Arla | Rainbow | United Kingdom | TV Commercials 41-60 seconds |
In Book | AlmapBBDO | Getty Images | From Love to Bingo | Brazil | TV Commercials 41-60 seconds |
In Book | George Patterson Young & Rubicam Melbourne | New South Wales Government | Planning to Make a Plan | Australia | TV Commercials 21-40 seconds |
In Book | Barton F. Graf 9000 | KAYAK | Roommates | United States | TV Commercials 21-40 seconds |
In Book | Wieden+Kennedy Portland | Procter & Gamble | Best Job | United States | TV Commercials 61-120 seconds |
In Book | Dare Vancouver | BC Children's Hospital Foundation | Hospital Ward | Canada | TV Commercials 1-20 seconds |
Award | Agency | Client | Campaign | Country | Category |
---|---|---|---|---|---|
In Book | Wieden+Kennedy New York | ESPN | Team Spirit | United States | TV Commercials 41-60 seconds |
In Book | Wieden+Kennedy New York | ESPN | Team Spirit | United States | Long Form Branded Content |
In Book | Grip | Labatt Breweries of Canada | The Movie Out Here | Canada | Long Form Branded Content |
In Book | Wieden+Kennedy Portland | Nike, David Reti | Nike Olympics: Find Your Greatness - Jogger | United States | TV Commercials 41-60 seconds |
In Book | Great Guns | Fragile Childhood | Fragile Childhood 'Monsters' | United Kingdom | TV Commercials 41-60 seconds |
In Book | RKCR/Y&R | Home Office | If You Could See Yourself...? | United Kingdom | TV Commercials 21-40 seconds |
In Book | Duval Guillaume Modem | Turner Broadcasting System Europe | Push to Add Drama | France | TV Commercials 61-120 seconds |
In Book | DDB Chicago | Mars Wrigley | Bleachers | United States | TV Commercials 21-40 seconds |
In Book | Goodby Silverstein & Partners | Autism Speaks | I Want to Say | United States | Long Form Branded Content |
In Book | DDB Chicago | Mars Wrigley | Skittles Campaign | United States | TV Commercial Campaigns |
In Book | DDB Worldwide New York | NY Lottery | Yeah That Kinda Rich - Writers Room | United States | TV Commercials 21-40 seconds |
In Book | Ogilvy & Mather Mexico | Gandhi Bookstores | Gandhi TV | Mexico | TV Commercial Campaigns |
In Book | Ogilvy & Mather Mexico | Gandhi Bookstores | Executed | Mexico | Cinema Commercials 41-60 seconds |
Seven campaigns vie for pole position with Nomination honours for Radio Advertising at 51st annual D&AD judging event
Campaigns from Australia, New Zealand, South Africa and the US have been judged amongst the best in the Radio Advertising category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.
Nominations in the category went to:
- Frank by Grey Group Canada for The Salvation Army
- Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains
- Call Girl by Draft for Prime Television
- Death Doesn't Try Very Hard - Chocolate Bar by FoxP2 for FRANK.NET
- Distance To Danger by Net#work BBDO Johannesburg for Mercedes-Benz
- Knock, Knock by Young & Rubicam Advertising New York for Campbell's Soup Company
- Poetry by Young & Rubicam Advertising New York for Campbell's Soup Company
There were a further 11 campaigns that were awarded In-Book status by the jury for the Radio Advertising category.
The In-Book work, which will appear in the 51st D&AD Annual, was:
- Vincent by Ogilvy & Mather London for Ford of Britain
- Rottofest - Laugh Track - Sitcom by Marketforce Advertising for Vulture Culture
- Radio Ghosts by Serviceplan München for Johanniter-Unfall-Hilfe e.V.
- Rescue Radio - Tagalog Rescue by Memac Ogilvy & Mather for Sawa Mninjah
- Universe by TBWATequila for Lend Lease Retail Investments
- Christine's Flavor Tip by Arnold Worldwide Boston for Centres for Disease Control and Prevention
- When Will it End? By Ogilvy Cape Town for Kraft Foods South Africa
- New Shoes by Leo Burnett Chicago for Fifth Third Bank
- Courtesy Day by Publicis Belgium for Renault Group
- Poetry by Young & Rubicam Advertising New York for Campbell's Soup Company
- Knock, Knock by Young & Rubicam Advertising New York for Campbell's Soup Company
The full list of work that has been awarded In-Book and Nomination following judging is below.
Rui Alves, Foreman of the Radio Advertising Jury at D&AD 2013 said: "There might have been predictions of a dip in radio advertising in terms of the number of entries and in client demand but having seen this year's entries I can truthfully say that radio is alive and well. I've been completely bowled over by the quality of work this year - it's been an extremely tough job to whittle down the entries and pick the very best pieces.
"There have been some very inspiring pieces to emerge and one trend that is really interesting is how the category is starting to overlap with other channels. I've come across work for example which makes you question whether it's a radio ad or an interactive piece. It's great to see radio continuing to evolve and yield really strong, creative ideas."
D&AD Awards 2013 for Radio Advertising Nominations & In-book
Award | Agency | Client | Campaign | Country | Category |
---|---|---|---|---|---|
Nomination | Grey Group Canada | The Salvation Army | Frank | Canada | Radio Advertising 0-30 seconds |
Nomination | McCann Erickson Melbourne | Metro Trains | Dumb Ways to Die | Australia | Sound Design & Use of Music for Radio Advertising |
Nomination | Draft | Prime Television | Call Girl | New Zealand | Radio Advertising over 30 seconds |
Nomination | FoxP2 | FRANK.NET | Death Doesn't Try Very Hard - Chocolate Bar | South Africa | Radio Advertising over 30 seconds |
Nomination | Net#work BBDO Johannesburg | Mercedes-Benz | Distance To Danger | South Africa | Writing for Radio Advertising |
Nomination | Young & Rubicam Advertising New York | Campbell's Soup Company | Knock, Knock | United States | Radio Advertising over 30 seconds |
Nomination | Young & Rubicam Advertising New York | Campbell's Soup Company | Poetry | United States | Radio Advertising over 30 seconds |
In Book | Ogilvy & Mather London | Ford of Britain | Vincent | United Kingdom | Radio Advertising over 30 seconds |
In Book | Marketforce Advertising | Vulture Culture | Rottofest - Laugh Track - Sitcom | Australia | Radio Advertising over 30 seconds |
In Book | Serviceplan München | Johanniter-Unfall-Hilfe e.V. | Radio Ghosts | Germany | Radio Advertising Campaigns |
In Book | Memac Ogilvy & Mather | Sawa Mninjah | Rescue Radio - Tagalog Rescue | United Arab Emirates | Radio Advertising over 30 seconds |
In Book | TBWATequila | Lend Lease Retail Investments | Universe | Singapore | Radio Advertising over 30 seconds |
In Book | Arnold Worldwide Boston | Centers for Disease Control and Prevention | Christine's Flavor Tip | United States | Radio Advertising over 30 seconds |
In Book | Ogilvy Cape Town | Kraft Foods South Africa | When Will it End? | South Africa | Radio Advertising over 30 seconds |
In Book | Leo Burnett Chicago | Fifth Third Bank | New Shoes | United States | Radio Advertising 0-30 seconds |
Award | Agency | Client | Campaign | Country | Category |
In Book | Publicis Belgium | Renault Group | Courtesy Day | Belgium | Radio Advertising over 30 seconds |
In Book | Young & Rubicam Advertising New York | Campbell's Soup Company | Poetry | United States | Writing for Radio Advertising |
In Book | Young & Rubicam Advertising New York | Knock, Knock | United States | Writing for Radio Advertising |
Ten campaigns vie for pole position with Nomination honours for Branding at 51st annual D&AD judging event
Campaigns for Google, Nike, Louis Vuitton and Channel 4 have been judged amongst the best in the Branding category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.
Nominations in the category went to:
- Run Jozi by Joe Public Johannesburg for Nike
- Ugokidase Tokyo by AKQA London for Nike Japan
- Chrome Web Lab by Google London for Google, Chrome
- 4seven by 4creative for Channel 4, 4seven
- Louis Vuitton - Yayoi Kusama Fine Book (2012) by Work for Louis Vuitton Japan
- Pantone Queen by Leo Burnett London for Pantone
- Shrewsbury by & SMITH for Destination Shrewsbury
- JA Minds by 6D-K for Minds Agricultural Cooperative
- Silo Theatre Identity by Alt Group for Silo Theatre
- OneNike by R/GA for Nike
There were a further 20 campaigns that were awarded In-Book status by the jury for the Branding category.
The full list of work that has been awarded In-Book and Nomination following judging is below.
Paula Scher, Foreman of the Branding Jury at D&AD 2013 said: "Looking at a lot of the branded experiences promo videos this year, many of them talk about the number of Facebook visitors or YouTube views or how viral it was but I question what brands actually get out of that and whether it turns into action or business. They might create buzz and promote your brand but I'm really looking at branded experiences which are truly engaging and deliver measurable results."
D&AD Awards 2013 Branding Nominations and In-book
Award | Agency | Client | Campaign | Country | Category |
---|---|---|---|---|---|
Nomination | Joe Public Johannesburg | Nike | Run Jozi | South Africa | Brand Experience & Environments |
Nomination | AKQA London | Nike Japan | Ugokidase Tokyo | United Kingdom | Brand Experience & Environments |
Nomination | Google London | Google, Chrome | Chrome Web Lab | United Kingdom | Brand Experience & Environments |
Nomination | 4creative | Channel 4, 4seven | 4seven | United Kingdom | Brand Expression in Moving Image |
Nomination | Work | Louis Vuitton Japan | Louis Vuitton - Yayoi Kusama Fine Book (2012) | Singapore | Brand Expression in Print |
Nomination | Leo Burnett London | Pantone | Pantone Queen | United Kingdom | Brand Expression in Print |
Nomination | & SMITH | Destination Shrewsbury | Shrewsbury | United Kingdom | Branding Schemes/Large Business |
Nomination | 6D-K | Minds Agricultural Cooperative | JA Minds | Japan | Branding Schemes/Medium Business |
Nomination | Alt Group | Silo Theatre | Silo Theatre Identity | New Zealand | Branding Schemes/Small Business |
Nomination | R/GA | Nike | OneNike | United States | Digital Brand Expression |
In Book | Leo Burnett New York | Village Voice Newspaper | New York Writes Itself | United States | Brand Experience & Environments |
In Book | Colenso BBDO | Frucor Beverages, V Energy Drink | The V Motion Project | New Zealand | Brand Experience & Environments |
In Book | Universal Everything | Hyundai Motor Group | Hyundai Motor Group - Vision Hall | Netherlands | Brand Experience & Environments |
In Book | Draft | MINI New Zealand | Driving Dogs | New Zealand | Brand Experience & Environments |
In Book | BBDO Dusseldorf | BUND / Bund für Umwelt und Naturschutz Deutschland | Tree Concert | Germany | Brand Experience & Environments |
In Book | WE ARE Pi | TED, Nate Mook | Human Arabesque | Netherlands | Brand Expression in Moving Image |
In Book | KIGI | Shimojima | WRAPPLE | Japan | Brand Expression in Print |
In Book | The Church of London Design | adidas | adidas: Take the Stage | United Kingdom | Brand Expression in Print |
In Book | Penguin Books | Penguin Classics UK | Penguin English Library | United Kingdom | Brand Expression in Print |
In Book | FutureBrand | LOCOG | London 2012 | United Kingdom | Branding Schemes/Large Business |
In Book | LG2 Boutique | Luc Ménard (F. Ménard) | F. Ménard | Canada | Branding Schemes/Medium Business |
In Book | GBH (Gregory Bonner Hale) | Mama Shelter | Mama Shelter - No Two Mamas Are Alike | United Kingdom | Branding Schemes/Medium Business |
In Book | Leo Burnett Chicago | International Peace Day | Recipeace | United States | Branding Schemes/Small Business |
In Book | hat-trick Design Consultants | London Design Festival, Royal Mail | Art in Miniature | United Kingdom | Branding Schemes/Small Business |
In Book | Pentagram Design | World Chess | World Chess | United Kingdom | Branding Schemes/Small Business |
In Book | CLM BBDO | ALB | Goldenchains | France | Digital Brand Expression |
In Book | MR PORTER | MrPorter.com | Mr. Porter iPad Magazine: The Tux | United Kingdom | Digital Brand Expression |
In Book | AlmapBBDO | Getty Images | From Love to Bingo | Brazil | Digital Brand Expression |
In Book | Draftfcb New York | Mondelez International, OREO | OREO Daily Twist | United States | Digital Brand Expression |
In Book | Johannes Leonardo | Project Re: Brief | United States | Digital Brand Expression |
Nine campaigns vie for pole position with Nomination honours for Digital Design at 51st annual D&AD judging event
Campaigns for Google, Nike and the London 2012 Olympics and Paralympics Opening and Closing Ceremonies have been judged amongst the best in the Digital Design category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.
Nominations in the category went to:
- Clouds Over Cuba by The Martin Agency for The JFK Presidential Library & Museum
- 100,000 Stars by Google Creative Lab New York
- The Liberation by North Kingdom for ONLY Jeans
- Chrome Web Lab by Google London for Google, Chrome
- London 2012 Olympics and Paralympics Opening and Closing Ceremonies - Audience Pixel Content by Crystal CG for LOCOG
- Ugokidase Tokyo by AKQA London for Nike Japan
- Easy Way Subtitles by Loducca for Easy Way
- Nike+ FuelBand by R/GA for Nike (Apps)
- Gallery One by Local Projects for Cleveland Museum of Art
There were a further eight that were awarded In-Book status by the jury for the Digital Design category.
The In-Book work, which will appear in the 51st D&AD Annual, was:
- 1440 Project by BBDO Atlanta for REI
- Mobile Medic by George Patterson Young & Rubicam Melbourne for Defence Force Recruiting
- MTV Under the Thumb by AKQA London for Viacom International Media Networks
- Rework Snibbe Interactive by Dunvagen for Music Publishers
- OFFF APPP by Somewhat_ for OFFF Digital Festival
- Font Me by Bascule for Adobe Systems Japan
- Nike+ FuelBand by R/GA for Nike (Interface & Navigation for Websites & Digital Design)
- Level .06 by Forsman & Bodenfors for Systembolaget
The full list of work that has been awarded In-Book and Nomination following judging is below.
Aaron Koblin, Creative Director at Google Creative Lab on Digital Design jury said: "One great thing about the digital design category is that you see lots of different types of work - from website interfaces to installations and interesting applications of technology. I've seen crazy submissions of augmented reality projects as well as people dancing with holographic imagery - you could definitely say the entries are eclectic this year.
"One of the big trends I've seen is scrolling. This is definitely the year of the scroll - people are thinking about ways to make it more intuitive. There's also been a huge emphasis on social, which is to be expected, but I'd really like to see how that can break out even further, beyond simply adding a share button and actually engaging people in a more meaningful way."
D&AD Awards 2013 for Digital Design
Award | Agency | Client | Campaign | Country | Category |
---|---|---|---|---|---|
Nomination | The Martin Agency | The JFK Presidential Library & Museum | Clouds Over Cuba | United States | Websites |
Nomination | Google Creative Lab New York | 100,000 Stars | United States | Websites | |
Nomination | North Kingdom | ONLY Jeans | The Liberation | Sweden | Interface & Navigation for Websites & Digital Design |
Nomination | Google London | Google, Chrome | Chrome Web Lab | United Kingdom | Websites |
Nomination | Crystal CG | LOCOG | London 2012 Olympics and Paralympics Opening and Closing Ceremonies - Audience Pixel Content | United Kingdom | Digital Design |
Nomination | AKQA London | Nike Japan | Ugokidase Tokyo | United Kingdom | Digital Design |
Nomination | Loducca | Easy Way | Easy Way Subtitles | Brazil | Apps |
Nomination | R/GA | Nike | Nike+ FuelBand | United States | Apps |
Nomination | Local Projects | Cleveland Museum of Art | Gallery One | United States | Digital Design |
In Book | BBDO Atlanta | REI | 1440 Project | United States | Interface & Navigation for Websites & Digital Design |
In Book | George Patterson Young & Rubicam Melbourne | Defence Force Recruiting | Mobile Medic | Australia | Apps |
In Book | AKQA London | Viacom International Media Networks | MTV Under the Thumb | United Kingdom | Apps |
In Book | Snibbe Interactive | Dunvagen Music Publishers | Rework | United States | Apps |
In Book | Somewhat_ | OFFF Digital Festival | OFFF APPP | United Kingdom | Interface & Navigation for Websites & Digital Design |
In Book | Bascule | Adobe Systems Japan | Font Me | Japan | Digital Design |
In Book | R/GA | Nike | Nike+ FuelBand | United States | Interface & Navigation for Websites & Digital Design |
In Book | Forsman & Bodenfors | Systembolaget | Level .06 | Sweden | Interface & Navigation for Websites & Digital Design |
Fifteen campaigns vie for pole position with Nomination honours for Film Advertising Crafts at 51st annual D&AD judging event
Campaigns from the US, UK, Australia, the Netherlands and Brazil have been judged amongst the best in the Film Advertising category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.
Nominations in the category went to:
- Metamorphosis by Buck for Good Books
- Prometheus Viral 'David' by RSA/Black Dog Films for Prometheus Marketing Films (Production Design for Film Advertising)
- Prometheus Viral 'David' by RSA/Black Dog Films for Prometheus Marketing Films (Direction for Film Advertising)
- Meet the Superhumans by STITCH for Channel 4 (Editing for Film Advertising)
- The Bark Side by Deutsch for Volkswagen
- Human Arabesque by WE ARE Pi for TED
- From Love to Bingo by AlmapBBDO for Getty Images
- Meet the Superhumans by 4Creative for Meet the Superhumans (Direction for Film Advertising)
- 4seven by 4Creative for 4seven (Special Effects for Film Advertising)
- Meet the Superhumans by 4Creative for Paralmpics / Meet the Superhumans (Use of Music for Film Advertising)
- Soul by F/Nazca Saatchi & Saatchi for Leica (Cinematography for Film Advertising)
- Soul by F/Nazca Saatchi & Saatchi for Leica (Direction for Film Advertising)
- Moreing by Revolver for Boost
- Lurpak Rainbow by Wave Studios for Lurpak Lightest
- Beach by Biscuit Filmworks for Southern Comfort
There were a further 47 that were awarded In-Book status by the jury for the Film Advertising category.
Ezra Xenos, member of the Film Advertising Jury said: "One of the dominant visual styles coming through right now is what I could call 'polished realism' - I've seen this consistently crop up across different categories and regions. I think viewers are more used to seeing a less polished look than five or ten years ago and this is reflected more and more in advertising. The freedom to move the camera around and to create a dirtier, grittier look is liberating and it's really refreshing to see slightly more real cinematography styles coming to the fore in recent years."
Tim Lindsay, Chief Executive of D&AD added: "The quality of entries has been astounding this year as the amount of work being recognised attests. That over sixty campaigns have been awarded in this category reflects how despite the challenges of the economic climate, creatives are continuing to deliver truly great work, and are unafraid to experiment with new formats, technologies and aesthetics. The integrity and transparency of the judging process is legendary and is what sets D&AD apart from other awards so it's just incredible to see so much creative excellence coming through and continuing to raise the bar."
D&AD Awards 2013 for Film Advertising Crafts
Award | Agency | Client | Campaign | Country | Category |
---|---|---|---|---|---|
Nomination | Buck | Good Books | Good Books | United States | Animation for Film Advertising |
Nomination | RSA/Black Dog Films | Prometheus Marketing Films | Prometheus Marketing Films | United Kingdom | Production Design for Film Advertising |
Nomination | RSA/Black Dog Films | Prometheus Marketing Films | Prometheus Marketing Films | United Kingdom | Direction for Film Advertising |
Nomination | STITCH | Channel 4 | Channel 4 | United Kingdom | Editing for Film Advertising |
Nomination | Deutsch | Volkswagen | Volkswagen | United States | Use of Music for Film Advertising |
Nomination | WE ARE Pi | TED | TED | Netherlands | Direction for Film Advertising |
Nomination | AlmapBBDO | Getty Images | Getty Images | Brazil | Editing for Film Advertising |
Nomination | 4Creative | Meet the Superhumans | Meet the Superhumans | United Kingdom | Direction for Film Advertising |
Nomination | 4Creative | 4seven | 4seven | United Kingdom | Special Effects for Film Advertising |
Nomination | 4Creative | Paralmpics / Meet the Superhumans | Paralmpics / Meet the Superhumans | United Kingdom | Use of Music for Film Advertising |
Nomination | F/Nazca Saatchi & Saatchi | Leica | Leica | Brazil | Cinematography for Film Advertising |
Nomination | F/Nazca Saatchi & Saatchi | Leica | Leica | Brazil | Direction for Film Advertising |
Nomination | Revolver | Boost | Boost | Australia | Production Design for Film Advertising |
Nomination | Wave Studios | Lurpak Lightest | Lurpak Lightest | United Kingdom | Sound Design for Film Advertising |
Nomination | Biscuit Filmworks | Southern Comfort | Southern Comfort | United States | Direction for Film Advertising |
In Book | Ogilvy & Mather London | MTV Staying Alive Foundation | Being With You | United Kingdom | Editing for Film Advertising |
In Book | Work Film Editors | The Guardian | The Guardian - Three Little Pigs | United Kingdom | Editing for Film Advertising |
In Book | Dare London | Time to Change | The Stand Up Kid | United Kingdom | Direction for Film Advertising |
In Book | Final Cut London | Lurpak | Lurpak | United Kingdom | Editing for Film Advertising |
In Book | Bartle Bogle Hegarty | The Guardian | Three Little Pigs | United Kingdom | Sound Design for Film Advertising |
In Book | Weapon7 | smart | skate fortwo | United Kingdom | Direction for Film Advertising |
In Book | Weapon7 | smart | skate fortwo | United Kingdom | Editing for Film Advertising |
In Book | Park Pictures | Audi A5 | Audi - The Swan | United Kingdom | Production Design for Film Advertising |
In Book | Factory Studios | National Lottery Good Causes Fund | Camelot - Heroes Return | United Kingdom | Sound Design for Film Advertising |
In Book | Loducca | MTV | Guitar Man | Brazil | Use of Music for Film Advertising |
In Book | Park Pictures | Nike | Nike - Jogger | United Kingdom | Direction for Film Advertising |
In Book | McCann Erickson Melbourne | Metro Trains | Dumb Ways to Die | Australia | Animation for Film Advertising |
In Book | McCann Erickson Melbourne | Metro Trains | Dumb Ways to Die | Australia | Use of Music for Film Advertising |
In Book | Ramesh Deo Production | Nike - Bleed Blue | Nike | India | Use of Music for Film Advertising |
In Book | WE ARE Pi | TED | Human Arabesque | Netherlands | Use of Music for Film Advertising |
In Book | DLKW Lowe | Morrisons | The Truth | United Kingdom | Direction for Film Advertising |
In Book | Leland Music | John Lewis | The Journey | United Kingdom | Use of Music for Film Advertising |
In Book | Blink Productions | IKEA | IKEA 'Playin' with my Friends' | Canada | Direction for Film Advertising |
In Book | Blink Productions | St John Ambulance | St John Ambulance 'Helpless' | Canada | Direction for Film Advertising |
In Book | Blink Productions | St John Ambulance | St John Ambulance 'Helpless' | Canada | Cinematography for Film Advertising |
In Book | Revolver | Transport Accident Commission | Thursday Arvo | Australia | Special Effects for Film Advertising |
In Book | JWT Brasil | Institutional | Deaths | Brazil | Animation for Film Advertising |
In Book | Biscuit Filmworks UK | Axe | Axe Sensories Campaign | United Kingdom | Direction for Film Advertising |
In Book | Saatchi & Saatchi London | Arthur's Day | Paint it Black | United Kingdom | Cinematography for Film Advertising |
In Book | Fred & Farid Group | TRiBORD | Back to Water | France | Cinematography for Film Advertising |
In Book | Marcel Worldwide | Cartier | L'Odyssée | France | Special Effects for Film Advertising |
In Book | Q Department | Prometheus / 20th Century Fox | Prometheus - Happy Birthday, David | United States | Use of Music for Film Advertising |
In Book | Rattling Stick | The Guardian | The Guardian "Three Little Pigs" | United Kingdom | Direction for Film Advertising |
In Book | Wieden+Kennedy New York | Southern Comfort | Whatever's Comfortable Beach | United States | Use of Music for Film Advertising |
In Book | Droga5 | Hennessy USA | Manny | United States | Cinematography for Film Advertising |
In Book | Wieden+Kennedy Portland | Old Spice | Old Spice - Muscle Music | United States | Use of Music for Film Advertising |
In Book | Harvest | Nike | Nike | United States | Editing for Film Advertising |
In Book | Harvest | Nike | Nike | United States | Sound Design for Film Advertising |
In Book | TBWA\Paris | Nissan | Nissan Juke : Built to thrill | France | Special Effects for Film Advertising |
In Book | Wieden + Kennedy UK | Tesco | Tesco Christmas Campaign | United Kingdom | Use of Music for Film Advertising |
In Book | Wave Studios | Honda Civic | Honda Spark | United Kingdom | Sound Design for Film Advertising |
In Book | Wave Studios | Prometheus | Prometheus 'Transmission' | United Kingdom | Sound Design for Film Advertising |
In Book | Velocity Films Rivonia | Amstel | The Boxer | South Africa | Editing for Film Advertising |
In Book | Velocity Films Rivonia | Amstel | The Boxer | South Africa | Cinematography for Film Advertising |
In Book | The Sweet Shop | Carlton Draught | Beer Chase | United Kingdom | Direction for Film Advertising |
In Book | Screen Scene | Road Safety Authority | Road Safety Authority - Night Out | Ireland | Editing for Film Advertising |
In Book | Morton Jankel Zander | Old Spice | Old Spice Muscle Music | United States | Direction for Film Advertising |
In Book | Morton Jankel Zander | Toyota | Toyota Reinvented | United States | Direction for Film Advertising |
In Book | Morton Jankel Zander | DirecTV | DirecTV Get Rid of Cable | United States | Direction for Film Advertising |
In Book | Goodby Silverstein & Partners | Chevrolet Sonic | OK Go "Needing/Getting" Music Video | United States | Use of Music for Film Advertising |
In Book | McCann Erickson New York | Sony Xperia Smartphones | Made of Imagination | United States | Animation for Film Advertising |
In Book | Publicis Italy | Burn Energy Drink | Visions | Italy | Cinematography for Film Advertising |
How South Africa is performing so far at D&AD: The State of the Nations (18 April 2013): South Africa
Award | Entrant | Client | Campaign/Project | Country | Category |
---|---|---|---|---|---|
In Book | DDB South Africa | McDonalds South Africa | Monsters | South Africa | Press Advertising Campaigns |
In Book | Ogilvy & Mather Johannesburg | People Opposing Women Abuse, - | A Shoe Brochure in Case of Emergency | South Africa | Inserts & Wraps for Press Advertising |
In Book | Habari Media | Bokomo, Marmite | 13 Dark Tales | South Africa | Illustration for Design |
Nomination | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands, Enterprise | Mother's Favourites | South Africa | Press Advertising Campaigns |
Nomination | Lowe Bull | Independent Newspapers, Cape Times | Selfies | South Africa | Press Advertising Campaigns |