A screen grab from Nike's ad, featuring Caster Semenya.
#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium...

By Leigh Andrews 13 May 2019

Image source: Gallo/Getty
#FairnessFirst: Tips to enhance belongingness in your workplace

There's been renewed emphasis on issues of inclusion and diversity in the corporate and advertising world lately, but that often leads to a sense of being the 'first, only or different' - at least in the early stages. That's a lonely place to be. Here's how to enhance a sense of belonging in your workplace...

By Leigh Andrews 6 May 2019

Lauren Beukes, pics via Creative Mornings Cape Town on .
#FairnessFirst: Lauren Beukes on enhancing your own creativity through inclusivity

Award-winning, best-selling South African novelist Lauren Beukes, who also writes comics, screenplays, TV shows and started out in journalism, was speaker of the April Creative Mornings Cape Town talk at new venue, AAA School. Amongst other things, she shared five tips on the power of inclusivity in enhancing your creativity...

By Leigh Andrews 29 Apr 2019

#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor
#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor

The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation...

By Leigh Andrews 15 Apr 2019

#FairnessFirst: Beyond tokenism, how more diversity in film = more money at the box office
#FairnessFirst: Beyond tokenism, how more diversity in film = more money at the box office

With talk of 'diversity fatigue' and tokenism on the rise, it's time to take a new stand - this time for inclusivity. Those behind-the-scenes at the box office are adding their voices to the call as the likes of Black Panther and Crazy Rich Asians prove the power of being more representative on film...

By Leigh Andrews 8 Apr 2019

An idea of what you'll find in the #ShowUs image library.
#FairnessFirst: Stock images that finally reflect real women in Africa

Professional African women have been underrepresented on the internet until now. This international women's month, Dove, Getty Images and Girlgaze launched the project #ShowUs stock image library, aimed at shattering beauty stereotypes, while Ellipsis and Picha collaborated to create their #MelaninModern stock images of professional African women. Here's why media and advertising alike need to get in on the action...

By Leigh Andrews 1 Apr 2019

One of Ampah's slides from her Women in Tech Africa presentation.
#FairnessFirst: 12 Badass lessons on winning as the First, Only or Different

I attended last week's #WinTechAfrica or Women in Tech Africa conference held at the Century City Convention Centre and walked away buzzing with motivation to do more and be more, especially if it means being the First, Only or Different (FOD). Here's what you missed...

By Leigh Andrews 25 Mar 2019

As seen in the Kantar AdReaction Getting Gender Right webinar.
#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

By Leigh Andrews 18 Mar 2019

UN Women's 2019 International Women's Day image, as created by .
#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

A screen grab from Nike's 'Get crazier'.
#FairnessFirst: Nike 'dreams crazier' with Caster and Serena

Nike's 'Dream crazier' taps into the inclusion and equality mindset, and shows that girls who want to play like boys need to dream crazier, while serving to destigmatise and reframe the world's interpretation of 'crazy'...

By Leigh Andrews 4 Mar 2019

#FairnessFirst: How the Hollywood diversity problem is slowly improving
#FairnessFirst: How the Hollywood diversity problem is slowly improving

Since the #OscarsSoWhite tweet from a few years ago, there's been increased awareness of the lack of diversity, equality and inclusion in the global film and TV industry overall, but has there been any action? UCLA's just released 2019 Hollywood Diversity Report says yes, but not enough...

By leigh andrews 25 Feb 2019

#FairnessFirst: Welcome the most diverse emoji set yet
#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 18 Feb 2019

Confirmed Gerety Awards jurors: Nunu Ntshingila, regional director of Facebook Africa; Susan Credle, global CCO of FCB; Merlee Cruz-Jayme, "Chairmom" and CCO of Dentsu Jayme Syfu; as well as Rosie Arnold, former CCO of AMV BBDO.
#FairnessFirst: Readdressing advertising gender equality behind-the-scenes, with the Gerety Awards

The global Gerety Awards have launched, signalling a marked shift in award shows themselves redefining their role, especially as much of the advertising industry is aiming to redefine itself in these tricky times...

By Leigh Andrews 11 Feb 2019

#FairnessFirst: Diversity behind the scenes makes for better reporting
#FairnessFirst: Diversity behind the scenes makes for better reporting

One of the basic tenets of journalism is to tell the true story. But everyone's version of the story is shaded by personal background - and what if your background doesn't match that of the subject? It shouldn't make a difference, but it does. Here's why UK publishers are now hiring diversity executives...

By Leigh Andrews 4 Feb 2019

#FairnessFirst: Will the shift towards a cashless society finally decrease inequality?
#FairnessFirst: Will the shift towards a cashless society finally decrease inequality?

We're closer to functioning as a global cashless society than ever before, yet an Oxfam report warns that equality between the haves and have-nots is higher than ever before. Read on for the impact on females and the unbanked in particular...

By Leigh Andrews 28 Jan 2019

#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising
#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising

Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own an ad agency in America back in 1970. With her passing this December, we look back at the impact of her firsts and why they still hold true in 2019...

By Leigh Andrews 21 Jan 2019

Langstrup ©
#FairnessFirst: Making workplace inclusion everybody's business

Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...

By Leigh Andrews 14 Jan 2019

#FairnessFirst: The secret to career success in 2019 and beyond
#FairnessFirst: The secret to career success in 2019 and beyond

First week back at work for the year and already feeling stuck? Like you're just not progressing in your career? These tips from the Corinium Women in Digital and Data Forum may be what you need to read, to speak up and shine in 2019...

By Leigh Andrews 7 Jan 2019

Pfluegl explaining Tony Robbins' view on how human needs have changed.
#FairnessFirst: How to roll out effective digital transformation

"If you want something done right, do it yourself," seems to be the business mantra of companies that succeed on their journey of digital transformation, focusing on using tech to meet otherwise ignored human needs. Here's how your brand can improve on customer experience by following suit...

By Leigh Andrews 17 Dec 2018

#FairnessFirst: How to handle being 'the only' in the boardroom
#FairnessFirst: How to handle being 'the only' in the boardroom

From queen bee syndrome to unchecked micro-aggressions and struggling to deal with being 'the only' in the boardroom, Corinium's Women in Digital and Data Forum touched on many topics that may be subconsciously holding back our businesses from becoming more inclusive...

By Leigh Andrews 10 Dec 2018

#FairnessFirst: Pledging for workplace transformation and productivity
#FairnessFirst: Pledging for workplace transformation and productivity

We spend the bulk of our waking hours in the office, so why not do what we can to make that time more productive? Here's how SA companies are working for better work-life balance and pledging to transform for the better...

By Leigh Andrews 3 Dec 2018

Think the world's connected? Think again. A slide from BRCK's AfricaCom 2020 session.
#FairnessFirst: How Africa's digital divide is being diminished, one innovation at a time

The final two sessions of the 2020 track of AfricaCom - focused on how the 'smart feature phone' will revolutionise the digital landscape in Africa and what will happen when 1bn Africans are connected to the internet...

By Leigh Andrews 19 Nov 2018

#FairnessFirst: Why investigative journalism and media freedom matters
#FairnessFirst: Why investigative journalism and media freedom matters

It's becoming harder than ever to 'kill the story' in these technologically advanced times...

By Leigh Andrews 12 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .
#FairnessFirst: Meet the future of advertising

The session by VML was my favourite of the first-ever Digital Agency Showcase, because not only was the panel the most representative of the day, but agency leader Jarred Cinman also led the way in letting the 'future of the industry' talk for itself...

By Leigh Andrews 5 Nov 2018

#FairnessFirst: Busting stereotypes of SA women in the workplace
#FairnessFirst: Busting stereotypes of SA women in the workplace

With rising awareness that inequality needs to be tackled head-on, we're seeing more mindfulness of issues of inclusion and equality in local marketing campaigns and movements like the 7% Tribe, Take This Thread and 'Women Acknowledged'...

By Leigh Andrews 29 Oct 2018

Chakrit Thongwattana ©
#FairnessFirst: Freelancers, are you getting paid enough and on time?

While the changing world of work and need to supplement barely-meets-expenses media salaries means there are more freelancers than ever before, there's also a lack of consistency in fees and receiving payment. Here's how to ensure you get paid what you're worth...

By Leigh Andrews 22 Oct 2018

#FairnessFirst: How sending girls to school changes the economy
#FairnessFirst: How sending girls to school changes the economy

Ever thought the answer to breaking the country's poverty cycle was as simple as improving basic education for females? Economist Dr Dawie Roodt explained the implications at last week's Ads24 Food for thought session...

By Leigh Andrews 15 Oct 2018

#FairnessFirst: SA's Standard Bank commits to global #HeForShe movement
#FairnessFirst: SA's Standard Bank commits to global #HeForShe movement

Standard Bank has firmed up South Africa's commitment to UN Women's #HeForShe movement. Here's why it's so impactful, especially in Africa, and how you can go beyond clicktivism and get involved, too...

By Leigh Andrews 8 Oct 2018

Original illustration: © Jesús Sanz via
#FairnessFirst: Fair chance to climb the career ladder of the future?

CapeTalk radio host Africa Melane served as MC for the recent #BI4Gov Behavioural Insights conference in Cape Town. After a quick tea break chat, he inspired me to share my thoughts on how we need to both be the best we can be and give a hand up, not just a hand out...

By Leigh Andrews 1 Oct 2018

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