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By Ilona Fookes: icandi CQ 22 Jan 2015
By David Smythe 22 Jan 2015
![[Trends 2015] Winning the marketing race](https://biz-file.com/c/1412/248462.jpg)
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![[Trends 2015] TREND: Brand storytelling](https://biz-file.com/c/1501/250303-80x80.jpg)
