Marketing & Media News

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Social Media Manager Cape Town
Junior Art Director Cape Town
Sales Executive - Media Sales Cape Town
Communications and Marketing Manager Cape Town
Assistant Research & Development Manager (FMCG) Johannesburg
Assistant Content Writer Cape Town

More jobs Submit a job Open account

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

Kagiso Connect appoints new strategic digital growth and revenue partner

Megapro appoints general manager for rugby

More...Submit a person

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

(Image source: © Firece Pharma Ten South Africans have been named to the Cannes Lions awarding juries

#CannesLions2026 awarding juries feature 12 South Africans

Record sales, shifting rules: The new battle for South Africa’s car buyers

Record sales, shifting rules: The new battle for South Africa’s car buyersRogerwilco

The awards were held on 16 April in Johannesburg. Source: Black At.

Key marketing figures win at Dare Awards 2026

Source: Lineshree Moodley, country manager of Visa South Africa.

Visa opens access to AI shopping economyLineshree Moodley

Wendy Bergsteedt | How astronomy inspired Old Mutual's latest campaign thinking

Wendy Bergsteedt | How astronomy inspired Old Mutual's latest campaign thinkingWendy Bergsteedt

The One Club for Creativity has announced its finalists for The One Show 2026, including 80 from the Middle East & Africa (Image supplied)

48 finalists in One Show for South Africa led by Ogilvy and Accenture Song

#ClioAwards2026 | The case for specificity in a world of safe advertising — Asmirh Davis

#ClioAwards2026 | The case for specificity in a world of safe advertising — Asmirh DavisKarabo Ledwaba

WPP considers strategic divestment of Burson

New era for McDonald’s SA as Keegan Alicks named new CMO

New era for McDonald’s SA as Keegan Alicks named new CMO

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio in good shape as BRC reassures industry that Rams is on track

Source:

Resonate Podcast Festival is coming to South Africa - Applications open for residency

X3M Ideas created a Nollywood series called Don’t Burn Their Future. Source: X3M Ideas.

X3M Ideas leads Africa as a top force in sustainable creative campaigns

Local film talent takes centre stage at the inaugural DGSA Creative Awards

Local film talent takes centre stage at the inaugural DGSA Creative Awards

Record sales, shifting rules: The new battle for South Africa’s car buyers

Record sales, shifting rules: The new battle for South Africa’s car buyers

17 hours

The awards were held on 16 April in Johannesburg. Source: Black At.

Key marketing figures win at Dare Awards 2026

18 hours

More news

Image by 123RF

USD1 Million innovateAFRICA Fund for digital media launched

1 Sep 2016

#InnovationMonth: How lean technology can save your business

#InnovationMonth: How lean technology can save your business

Craig Terblanche 1 Sep 2016

New social media platform links hardcore music fans

New social media platform links hardcore music fans

1 Sep 2016

Mark Zuckerberg meets Nigerian digital entrepreneurs

Facebook CEO in Nigeria to witness Africa's tech revolution

31 Aug 2016

Three ways to get your brand trending on Twitter

Skhumbuzo Tuswa 31 Aug 2016

Pechey (front middle) with her Matriarch team: Lindy-Leigh Swales, Thobeka Ndlela (front left), Donna Kincade, Brendan Blackburn, Bongani Shabalala and Hasmika Jugath (front right).

#BehindtheSelfie with... Leanne Pechey

Leigh Andrews 31 Aug 2016

Trubridge, the 60-foot wave and the flat line

Trubridge, the 60-foot wave and the flat line

Damon Stapleton 31 Aug 2016

Proper use of branded social content under the spotlight

Proper use of branded social content under the spotlight

Thabiso Moloi 31 Aug 2016

The secret sauce that will make your content marketing sizzible

The secret sauce that will make your content marketing sizzible

Joseph Neusu 31 Aug 2016

Twala having his eyes tested

#Loeries2016: How Ster-Kinekor's Grand Prix campaign is changing lives

Leigh Andrews 31 Aug 2016

Ster-Kinekor Cinemark hosts Cannes Lions Edits events with industry experts

Ster-Kinekor Cinemark hosts Cannes Lions Edits events with industry experts

31 Aug 2016

123RF

Your company doesn't need good content, it needs 10X content

Brandon Faber 31 Aug 2016

Inaugural Small Business Expo, #BuyABusiness Expo has 54% women exhibitors

Inaugural Small Business Expo, #BuyABusiness Expo has 54% women exhibitors

31 Aug 2016

New award at Assegai Awards - IAS Agency Credentials Award

New award at Assegai Awards - IAS Agency Credentials Award

31 Aug 2016

Leaders on the Move event offers insights from Gautrain, Standard Bank, NetFlorist

Leaders on the Move event offers insights from Gautrain, Standard Bank, NetFlorist

31 Aug 2016

123RF

Are you struggling to understand Generation Y in the workplace?

Antoinette Pombo 31 Aug 2016

Shield month-long campaign ends with moving event

Shield month-long campaign ends with moving event

31 Aug 2016

Zimkhitha Peter

#WomensMonth: Women in entrepreneurship

Pasqua Heard 31 Aug 2016

Keynote speaker at Sikuvile Awards reiterates need for media freedom

Keynote speaker at Sikuvile Awards reiterates need for media freedom

31 Aug 2016

A fresh coat of Wetpaint

A fresh coat of Wetpaint

Wetpaint Advertising 31 Aug 2016

Natalie Bisset reveals creative behind 'Let's Get Down to Business' TVC

Natalie Bisset reveals creative behind 'Let's Get Down to Business' TVC

31 Aug 2016

amaSocial extends to include Instagram

amaSocial extends to include Instagram

31 Aug 2016

PR-Net offers two workshops for PR practitioners in Cape Town

PR-Net offers two workshops for PR practitioners in Cape Town

31 Aug 2016

#WomensMonth: Lixesha Series - Valerie Amani

#WomensMonth: Lixesha Series - Valerie Amani

30 Aug 2016

[Orchids & Onions] An ad packed with home truths and made to broaden horizons

[Orchids & Onions] An ad packed with home truths and made to broaden horizons

Brendan Seery 30 Aug 2016

Barbarossa Media Swipes right!

Barbarossa Media Swipes right!

30 Aug 2016

#BODJHB: Finding the 'perfect' business partner

#BODJHB: Finding the 'perfect' business partner

Jessica Tennant 30 Aug 2016

Mazzeo and Baird

#WomensMonth: Co-creating the co-design future

Leigh Andrews 30 Aug 2016

The Hansel and Gretel of advertising

The Hansel and Gretel of advertising

Audrey Naidoo 30 Aug 2016

IDE generates business and investment in African real estate

IDE generates business and investment in African real estate

IDE Consulting Services 30 Aug 2016

Africa news

Image by 123RF

USD1 Million innovateAFRICA Fund for digital media launched

1 Sep 2016

Ringier team, Lagos

Internship programme launches with Africa Leadership University

1 Sep 2016

Image by 123RF

Untapped intra-regional trade opportunities key to boosting African economies

1 Sep 2016

Image by 123RF

Inaugural 'TeachHer' master class launched in Ethiopia

1 Sep 2016

Let's do Biz