#BizTrends2019

Marketing & Media trends

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Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 3 days ago

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

Pernod Ricard bets on Africa with Jumia investment
Pernod Ricard bets on Africa with Jumia investment

Pernod Ricard, the owner of Beefeater gin, Absolut vodka and Jameson whiskey, is strengthening its partnership with African e-commerce player Jumia by buying an unspecified stake...

19 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa
#AEC2018: Accelerating AfCFTA to create growth for Africa

The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...

7 Dec 2018

Africa's mobile money ecosystem connects to China
Africa's mobile money ecosystem connects to China

Africa's largest mobile money ecosystem has connected to China's largest payment service in real-time...

5 Dec 2018

New doll Hunadi speaks English, Sesotho, isiXhosa and isiZulu
New doll Hunadi speaks English, Sesotho, isiXhosa and isiZulu

South African company Afro Girl has just released the multilingual Hunadi doll, which speaks speaks in 4 of South Africa's 11 official languages...

29 Nov 2018

Africa's first AR experience on Facebook Messenger
Africa's first AR experience on Facebook Messenger

Pan-African payments company, Celulant, has built the first augmented reality powered try-on experiences in Facebook Messenger...

20 Nov 2018

Customer expectations outpace brand experiences
Customer expectations outpace brand experiences

Acceleration of digitisation raises the bar for companies to innovate - or be left behind...

By Hans Zachar 12 Nov 2018

#GoogleRetail: No room for silos in omnichannel retail
#GoogleRetail: No room for silos in omnichannel retail

We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...

By Lauren Hartzenberg 6 Nov 2018

Reaching Africa's most valuable consumer markets
Reaching Africa's most valuable consumer markets

The African consumer class is one of the largest remaining prizes for consumer-facing companies and investors in the world, according to geospatial data company Fraym...

23 Oct 2018

AI Summit launches at AfricaCom 2018
AI Summit launches at AfricaCom 2018

Artificial intelligence is already apparent in most industries and has the potential to reach more and do more...

10 Oct 2018

AfCFTA will spur industrialisation
AfCFTA will spur industrialisation

The African Continental Free Trade Area will spur Africa's industrialisation and economic development...

24 Sep 2018

WorldRemit launches digital money transfers within Africa
WorldRemit launches digital money transfers within Africa

Leading international money transfer company WorldRemit has launched a new digital service within Africa, making it easier to send and receive money across the continent...

19 Sep 2018

Challenges in the rapid digitisation of Africa
Challenges in the rapid digitisation of Africa

African countries need to develop a policy response to the digital economy as it will have a profound impact on industrialisation...

18 Sep 2018

Dr Mukhisa Kituyi, UNCTAD Secretary-General.
Africa has phenomenal potential for intra-continental trade

When at least 22 countries ratify it, AfCFTA will officially come into force, potentially making the African continent the largest trading bloc in the world...

By Zipporah Musau 30 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow
Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

Chinese President Xi Jinping, BRICS Summit, South Africa.
The next decade of BRICS

Chinese president shares thoughts on world's next decade, at BRICS Business Forum...

30 Jul 2018

Screengrab from .
Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

(L-R): Allen Semboze, Regional Head Africa of Unimoni, and Promoth Manghat, Executive Director of Finablr.
Unimoni rebrand targets 14 African markets

The UAE Exchange has rebranded its Africa Operations as Unimoni and announced plans to invest USD 100 million to expand its Africa operations over the next decade...

23 Jul 2018

5 expectations of the African millennial consumer
5 expectations of the African millennial consumer

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

19 Jul 2018

AGOA must support AfCFTA
AGOA must support AfCFTA

Africa Growth and Opportunity Act (AGOA) remains critical in developing regional value chains in Africa and in support of AfCFTA...

16 Jul 2018

The future of retail: Clicks, bricks and data-driven insights
The future of retail: Clicks, bricks and data-driven insights

Over the last 15 years, technology has reshaped the face of global retail. With billions of people spending more time online each day, the way we buy things has evolved...

By Sarah Quinlan 13 Jul 2018

Visa partners Ivorian government to bring e-payment solutions
Visa partners Ivorian government to bring e-payment solutions

The Ivorian government has signed MOU with Visa with an aim to digitise government services and ensure financial services are accessible to more Ivorians...

5 Jul 2018

Juliet Anammah, Jumia Nigeria CEO.
Building tomorrow's African e-commerce infrastructure

Jumia is building tomorrow's African e-commerce infrastructure with online and mobile marketplaces, providing services to consumers...

21 Jun 2018

Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

Investing in your customers yields returns
Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across Africa

Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...

By Trevor Chueu 25 May 2018

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges
#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Africa is an ideal market for brand holders and counterfeiters as growth in brand investment creates demand...

By Vanessa Ferguson 25 May 2018

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