AutoScan helps dealers engage with buyers

Argility, part of the Argility Technology Group and enterprise software developer – has launched AutoScan – a tool that enables car dealers to engage buyers with relevant content, at the right place, at the right time and thereby accelerates the sales cycle and enhances the customers’ buying experience.

Argility’s business development consultant, Bryan Slaven, says this proximity-based marketing mobile app is a real-time platform for delivering relevant content to buyers on their mobile phone, using beacon technology.

Bryan Slaven, business development consultant at Argility

“The app has relevance in any arena where customers; potential buyers are seeking information that will assist them in their purchase. It can be used in automotive; retail – essentially any environment where a seller/purchaser scenario exists. Both seller and buyer have everything to gain from this groundbreaking technology. The app is simple in application and basically works as follows: a buyer walks into a dealership/shop etc. the beacon then sends information to the buyer’s mobile device; the buyer interacts with this information and the dealer gets data based on the buyer interactions,” says Slaven.

“The app tracks the customer engagement and sales journey, and can be useful for directing promotions and supports the ability of sales staff to respond to enquiries and technical questions.”

He adds the customer benefits by enjoying a unique buying experience through convenient and easy access to information.

“Customers can use the platform to interact with dealers; bookmark and share key information for convenient off-line viewing and request a quotation or test drive with ease.”

Source: pixabay.com

Steve Mallaby, Argility’s chief operating officer, says Autoscan is set to revolutionise the way business is conducted. “It is a powerful cloud-based platform that allows consumers to receive opt-in, proximity-based, communications via their mobile devices. Using easily deployed beacon technology, getting the right content at the right time is now a reality,” says Mallaby.

Mallaby highlights research that confirms that 73% of shoppers are more likely to make in-store purchases on receiving beacon-triggered content or offers*. “Autoscan embraces the world of the Internet of Things (IoT) using smart devices to communicate with one another and with humans, seamlessly and in real-time, while gathering valuable consumer intelligence.”

He notes that Autoscan delivers content-rich messaging in real time through the Argility-built platform. “Low energy Bluetooth is used to connect smartphones to strategically placed beacons which trigger messages when someone approaches, enters or leaves a specified location.”