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How FlySafair is improving its customer experience as airlines face recovery

FlySafair has just launched a new mobile app as companies attempt to rebuild after South Africa's second wave and adjust to travel in the 'new normal'. "We've been crafting an app for a while and now seemed like a great time to launch it because we were able to make a lot of adjustments to the features to ensure that they were relevant in this Covid-19 reality", says Kirby Gordon, chief marketing officer at FlySafair.
©suwinai sukanant via 123RF

Aviation is South Africa took another massive knock after the announcement of level 3 restrictions in late December last year, with available seats on the market in January this year being a mere 45% of what they were in January 2020. Competition for limited customers is fierce and it’s now more important than ever that airlines look to differentiate themselves to win over market share.

"The aim of the app has been to make our customer’s experience with us simpler, by centralising all booking details into one place. What’s great about this is that customers can manage their journeys on their own devices. Boarding passes are kept on the device which supports our 'No Touch' approach at the airport and live updates through the app will keep customers abreast of any possible schedule changes."

The app is available for download in both the Apple App Store for iPhones, and the Google Play Store for Android devices.

While the app provides functionality to assist customers during their travel process, it’s also a platform to purchase new flights. "Users create a profile on the app which allows them to save the details for regular travellers and even remember their payment details, making booking really simple."
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