Cell C splits packages onto billboards

To launch its split airtime package, Steady Chat Pre-paid, Cell C branded several Primedia Outdoor Spectacular Billboards and brilliantly divided the billboards into equal portions that effectively illustrate the split airtime package benefits.

5 Sep 2004

Cell C's package enables customers to spread their allocated airtime evenly across six, 12, 18 or 24 months. By splitting the billboard into four equal sections bearing the message, "Airtime Split Evenly Over 6,12,18 or 24 months", Net#work shaped outdoor advertising to visually simplify a complex offer.

"Cell C markets the product's features by equally segmenting the billboard keeping to a key outdoor element that viewers have minimal time to absorb the message. They kept the message short, punchy, clear, and highly visual. This campaign is great outdoor advertising," comments Mark Mac Donnell, Sales and Marketing Director, Primedia Outdoor.

Primedia Outdoor's Spectacular customised billboards dominate major highways and airport intersections and are renowned for their ability to reach upper LSMs, 24 hours a day. Placed on strategically chosen landmark sites, the latest Cell C campaign is a message consumers can't miss!

Editorial contact

Owlhurst Communications for Primedia Outdoor