How big data analytics is changing the telecom industry

23 Jun 2021

Big data has taken over business, and digital and communication service providers can gain the most. Why is the communication sector in a winning position? Simply because collecting and analysing big data in the telecom industry is easier due to the many valuable resources to companies in this sector.

How big data analytics is changing the telecom industry

Mobile is booming, and everything is connected

With ever more mobile users, the availability of data is increasing exponentially. We use the Internet and connected devices almost non-stop. Communicating, travelling, driving, entertaining, shopping... everything happens online - especially in Covid-19 times. And, while we utilise the benefits of the net, telecoms can receive a great deal of information about us, including our likes, hobbies, needs, and pain points.

Big data analytics in the telecom industry – what’s the hype?

With such a richness of data at hand, it would be a very big mistake to make no use of this resource. Knowing the power behind befriending users, communication and digital service providers must take action. The best way to do that is to implement the right big data analytics system, which will allow operators to collect information, analyse and utilise it in order to optimise processes, resources, and actually monetise the data.

The benefits of big data analytics in the telecom sector

Big data analytics can help digital and communication service providers increase profits and provide better service for the end-users. How does that happen?

Big data analytics helps to optimise resources – thanks to the user and system research, telecoms can learn about their operations from an entirely new perspective. CSPs/DSPs can find out which resources are needed most and least, and where they are required. This leads to better asset allocation and overall optimisation in processes and operations.
Big data analytics can help increase service quality and customer satisfaction – with the right big data analytics software, telecoms can discover what their customers need, or even predict their actions and provide them with immediate offer responses, which can be crucial in gaining and maintaining accounts now and in the future.
Big data analytics helps make better investments – resource optimisation and gaining knowledge about customers can lead directly to making better investments in the future. These invaluable insights about the operations, processes and users can be proven to be the keys to thriving in the telecom business.