Big data - Where do you start?
Countless organisations' understanding is that this data, when tapped into correctly, can provide a host of benefits including market intelligence and competitive advantage. However, one challenge many organisations still face is understanding what big data really is and where to start to take advantage of it.
However, there are still a number of myths surrounding big data and distinguishing myth from reality is the first step.
Some big data myths include:
Clearly defining and understanding the common big data myths will allow an organisation to fully understand where to start.
One of the first challenges the organisation will face, especially with regards to budgets, is whether to buy or build a solution. Building big data analytics using open source code could take a year or more; will require scarce (and expensive) skills and may allow nimbler rivals a critical head start. Packaged platforms can allow you to deliver insight in a matter of weeks, with minimal training and support for your existing people.
Big data is not as daunting as most assume it is, yet many organisations drag their feet due to the misconceptions and misunderstandings around big data. Big data can offer a wealth of information and value to an organisation, giving them competitive advantage and improving customer relationships. Opt for a solution that is already available such as Hadoop that offer quick implementation and provides real value in a short period of time.
About Gary Allemann
MD of Master Data Management He is passionate about Information Communication Technology (ICT) and more specifically data quality, data management and data governance.
