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Marketing & MediaPerion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa
Mediamark 15 May 2026





The underwater broadcast will be made possible by specialized underwater communication equipment, brought in for the event.
Vlok, MFM's man in the water, says: "Learning how to master the equipment was quite challenging but I'm looking forward to this next challenge in my broadcasting career."
Ettiene Raal, owner of Alpha Dive, adds: "Diving is one of my absolute passions and I am thrilled to try new and innovative things surrounding this amazing activity."
MFM believes that this could be a first for South African radio and is currently unaware of any other attempts to date. MFM's station manager, Martin de Abreu, says: "As a modern day and relevant radio station, MFM is always looking for new challenges and partners with whom we can share these adventures with."