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Marketing & MediaNoni Sophe | How speaking local languages boosts brand success in Africa
Noni Sophe 3 hours




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The underwater broadcast will be made possible by specialized underwater communication equipment, brought in for the event.
Vlok, MFM's man in the water, says: "Learning how to master the equipment was quite challenging but I'm looking forward to this next challenge in my broadcasting career."
Ettiene Raal, owner of Alpha Dive, adds: "Diving is one of my absolute passions and I am thrilled to try new and innovative things surrounding this amazing activity."
MFM believes that this could be a first for South African radio and is currently unaware of any other attempts to date. MFM's station manager, Martin de Abreu, says: "As a modern day and relevant radio station, MFM is always looking for new challenges and partners with whom we can share these adventures with."