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[Biz Takeouts Podcast] 53: Content 2013

Find out more about the importance and basics of content marketing as well as Content 2013 taking place from today, 25-26 February 2013, in Cape Town, by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]

Congratulations to lucky listener Anica Rademan (@tallstoryteller) who won the Content 2013 ticket!

[Biz Takeouts Podcast] 53: Content 2013

Lineup

In the Cape Town studio on Thursday, 21 February 2013, was Heléne Lindsay (@Helaine_Lindsay), head of strategy for South African custom publishing agency, New Media, and the host of Content 2013 (@Content_2013).

She and show host Warren Harding (@bizcomwazza) talked about the role of content marketing in business; how companies are using content to increase company profiles and income in South Africa; how content marketing is used on various platforms and how these all work together.

Heléne Lindsay and Warren Harding
Heléne Lindsay and Warren Harding
click to enlarge

They also discussed the upcoming Content 2013 event taking place today and tomorrow in Cape Town and focus on the need for the event, the speakers, and the future of the event in South Africa.

Bizcommunity.com is an online partner of Content 2013.

The news roundup covered:

Podcast

If you missed the show, download (44.5MB) or listen to the podcast (48:37 minutes).

Episode 53: Content 2013 and content marketing



Date: 21 February 2013 Length: 48:37min File size: 44.5MB Host: Warren Harding

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Comments or questions

[Biz Takeouts Podcast] 53: Content 2013
[Biz Takeouts Podcast] 53: Content 2013

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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