Top stories
Tourism & TravelOrder food your way at City Lodge Hotels with new Buzz App
City Lodge Hotels 11 Jun 2026
Marketing & Media947 Joburg Day 2026 transforms into a cultural playground with all-star line-up
Primedia Broadcasting 22 Jun 2026
Walk in the footsteps of SA schoolchildren and get them school shoes
Danette Breitenbach
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Finance Manager Cape Town
IHG releases research results on loyalty programmes
According to new research released by InterContinental Hotels Group, 62% of global travellers said that it felt like a dream come true when redeeming points from their loyalty programme all in one go.
© Olivier Le Moal – za.fotolia.com
As a result, 65% of them are increasingly turning to loyalty programmes to help fund their holidays, with one in three (37%) even organising an entire holiday with points alone.
The research by IHG Rewards Club surveyed more than 10,000 of its members across 13 countries to reveal further insight into both the emotional and practical benefits that members get from their loyalty programme. Sixty-nine percent of respondents felt that points were a reward in exchange for their loyalty, whilst half (49%) even said that the personal welcome they received from IHG hotels was the top reason they choose to be part of IHG Rewards Club.
In addition to making holidays a reality for many, the study also found that rewards programmes are increasingly used to enhance travellers' holidays. Some of the top choices for point redemptions include holiday accommodation (70%), hotel upgrades (32%), and even booking an extra week on an existing holiday (24%).
