Samsung Electronics launches online consumer store

28 Feb 2012

Samsung Electronics South Africa has launched its first online consumer store. Consumers will initially be able to purchase from four sections - mobile phones, home appliances, PC/Peripherals and print solutions. This will offer a range of products from phones and tablets, air-conditioners, notebooks and monitors, as well as printer and printer consumables.

"More than 50% of consumers that were visiting our website were interested in buying products immediately and considering that we are always looking for ways to make our consumers' lives easier, we decided to open this online store," says Deon Liebenberg, managing director at Samsung Electronics. "This, coupled with the growth and subsequent demand in e-commerce has meant that extending our channel to market through this online store will only promote our brand promise of digital leadership."

Social media tools soon to be implemented

Online shoppers have to follow three easy steps - browse, buy and pay. Once the consumer is done browsing and choosing their products, payment can be made with a credit card or via the EFT option. Once the transaction has been approved and payment received, the products that have been purchased by the consumer will be delivered to their doorstep within seven working days.

"This store is officially live and will continue to grow in the months to come. Samsung is also looking towards utilising key social media tools and platforms in the near future to open up additional access to our products. This will ensure that our online presence further expands in line with our walk-in Samsung brand stores," concludes Liebenberg.

Meanwhile the Samsung South Africa website has been revamped and revived with more functionality and interactivity. The site is now more user-friendly and social media has been seamlessly integrated onto the website. In a further effort to ensure 'real time' service, there is a Live Chat functionality for Customer Services so that customer queries can be resolved effectively and efficiently.

Access the online store at www.samsungonlinestore.co.za.