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What concerns many observers is the coy manner in which the deal is seemingly being conducted... We would like to know who is involved in the deal, in what capacity and so on... In other words, we simply want to know what's going on, and if Survé wants a bit of peace and quiet, all he needs to do is tell us what we want to know.
As Nic Dawes, in an open letter to Competition Commissioner Shan Ramburuth, wrote: "A singular feature of Sekunjalo's application is the lack of information about the people who are members of the consortium representing the company."
The other aspect is, of course, that the publications concerned will not simply become government mouthpieces, which is why Sanef wants assurances that, "the constitutional mandate of journalists employed at Independent News & Media South Africa (INMSA) will be protected if the company is acquired by Sekunjalo Independent Media."
That's why Facebook faced a week-long campaign by Women, Action and the Media, the Everyday Sexism Project and the activist Soraya Chemaly, plus many other advocacy groups, to remove supposedly humorous content endorsing rape and domestic violence on its site.
And in the face-off, Facebook has agreed to the right thing - but why did it need a campaign to get the company to do that?