Customers can now choose from the following stylish fashion collections: 1904, Urban Utility, Function, Steel Blue, Office and Work Wear.
As the fashion of Cat apparel is built to perform and last, it has embarked on a strategy to appoint emerging performance athletes to act as its brand ambassadors and represent the brand. Wilhelm Steenkamp from the Bulls says, "It is always a privilege to be part of such a historic and legendary brand and I am looking forward to wearing the best quality clothing in the market." Also, look out for Pieter Steph du Toit (the South African Under 20 World Cup winner; member of the Sharks Super 15) and the brand's earthmover, Coenie Oosthuizen in Cat apparel.
The brand's digital ambassador is Dene Botha (surfer, entrepreneur, actor, model, TV presenter, sports coach, Guinness World Record holder).
In 2007, Brantex CEO Bruce Sherman had a vision and secured the exclusive distribution for Cat apparel and accessories in Southern Africa. "We are proud to be associated with the Cat brand legacy and our continued growth has exceeded all our expectations. This is testimony to the brand power and its potential. The latest rollout into a range for men's and boy's wear is the next step for Southern African consumers. These ranges are equally equipped for the demands of a construction site as they are for city streets or a day at the office. Cat apparel has become entrenched as a dependable staple for progressive fashion followers the world over."
Stockists include Edgars, Stuttafords and select independent retailers. For more information, go to www.catapparel.co.za.
