Taking the technology out of the changing customer equation

The facts about today's customers are well established: They know more about your business than ever before, they're talking to their peers and to the wider public about you, they want to be communicated with through the channels of their choosing, and they desire to have a more partner-like relationship with your company.

So, what are you going to do about it?

The answer to that is what many of the attendees are trying to find answers to at the Gartner Customer 360 Summit, which was held this week in Los Angeles. Rather than a technology conference, this event could be described as a human behavior conference, and the behavior being discussed takes place on both sides of the vendor-customer equation.

Read the rest of the article on E-Commerce Times.