A stellar progress report for mobile retail

© Edyta Pawlowska - Fotolia.com

Any industry player sitting at the vortex of mobile marketing and retail has a great deal to be excited about at present. The marketplace is witnessing an incredible growth and innovation surge. At the end of last year, mobile technology clearly upped the ante - creating fresh, breakthrough marketing opportunities for a merchant community looking to increase revenues while better controlling ROI.

During the latter part of last year, 16.6% of all online purchases were made on a mobile device, according to IBM.

As we march toward the halfway mark for 2015, more shoppers are turning to their mobile devices than ever before.

These trends signal an unprecedented adoption of mobile technology as it relates to the retail experience. As a proven sales influencer, it now holds a more formidable hand in the game. Mobile browsing and buying are impacting how and where the sales needle moves - across all key categories, and at the superstore, brand chain and boutique levels alike.

As we look ahead, we can clearly see the specific dynamics most likely to shape the mobile-influenced retail experience. What's noteworthy and truly exciting is that these emerging trends won't have a positive impact on just one predominant sector. They are poised to benefits all key parties within the mobile-retail marketplace: the consumers who use the technology; the merchants who will benefit from greater access to a more highly targeted consumer; and the financial community that will be closely watching and putting fiscal muscle behind the latest innovations.

Read the full article on E-CommerceTimes.com