What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
So, come on - what do you reckon your life is really worth?
For most people, the question is a stupid one, but not anymore, because it's one that the NICE people may ask you...
It seems that British health authorities (in the shape of NICE - the UK's National Institute for Health and Clinical Excellence) are now weighing up the cost of treatment against the value of a patient's life, and if they think the cost outweighs the gain, your reply to the question we pose in the title had better be very convincing.
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