Bavaria flew in 'orange dress' - Fifa

"In this case, it has surfaced that at least two co-ordinators were flown in from the Netherlands to organise this ambush activity - they hired innocent local girls and devised a strategy," the Fifa media desk said in a statement.

This included training the group of local girls before the match.

Also, the two organisers' strategy included "disguising them as Danish fans (covering their orange dresses) and using a decoy group - to divert the attention of FIFA and safety and security authorities to another area while the big group entered the stadium through another side, and then compelling them to lie to the police about the organisers' involvement in the activity."

"They also obtained tickets from unauthorised sources," said FIFA.

Court appearance

Two Dutch women, Barbara Castelein and Mirte Nieuwpoort, appeared in the Johannesburg Magistrate's Court on Wednesday after a few dozen women, all dressed in the same orange mini-dresses, were taken in for questioning by the police on Monday.

The orange mini-dresses were handed out in Bavaria gift packs in Holland ahead of the World Cup.

The pair face charges of contravening the SA Merchandise Marks Act.

On Wednesday, police could not say why only two women had been arrested.

The Dutch newspaper, De Volkskrant, reported online on Wednesday that it was believed the two women arrested had their flight tickets and accommodation in South Africa paid for by Bavaria, while the other South African women wearing the dresses only seemed to have been hired for the day.

Charges filed

"FIFA has filed charges against the organisers of the ambush marketing stunt pulled during the Netherlands vs Denmark match in Soccer City. No charges have been filed against the young South African women used in this illicit activity," Fifa said.

FIFA said it had warned companies before the 2010 Soccer World Cup that South Africa had legislation criminalising ambush marketing.

"FIFA strongly disapproves of companies who employ ambush marketing tactics to promote their brands at big sporting events without having contributed to the organisation of those events...

"FIFA wrote to a large number of companies before the tournament drawing their attention to this specific South African legislation, to avoid any unknowing infringements."

The world football body said it was "appalled" that these companies "use innocent people as a tool to conduct these unlawful activities".

"FIFA is looking into all civil remedies available and will await the outcome of the criminal case currently being run by the South African police service."

Bavaria is not a World Cup sponsor and FIFA has built up a reputation for aggressively protecting the commercial interests of its sponsors.

Source: Sapa