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Online Media News South Africa

News Retail Retail Marketing

Go on safari with award-winning wines

Simonsig is set to launch its festive season promotional campaign which offers the chance to win a safari, while raising in-store visibility and awareness for its new look Premium wine range.
Cabernet Sauvignon Shiraz 2005 and Chardonnay 2006
Cabernet Sauvignon Shiraz 2005 and Chardonnay 2006

Until 31 January 2008, consumers will be encouraged to purchase any of the wines from this award-winning Simonsig range by means of an incentive necktag competition; supported with branded point-of-sale material and display stands. The grand prize is an all-inclusive 2-night luxury safari at Sabi Sabi's Selati Camp in Mpumalanga.

Sporting a visibly cleaner label as part of an improved, sophisticated look, the Simonsig Premium range consists of the Chenin Blanc (RSP - R30); Sauvignon Blanc (R45); Chardonnay (R52); Gewürztraminer (R40); Shiraz (R65); Pinotage (R50); Cabernet Sauvignon (R65); and the Cabernet Sauvignon Shiraz (R38).

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