Consol glass milk bottle campaign well received by media

This included 94.7's breakfast show host and comedian, Darren Simpson, who mentioned that the delivery brought back memories from when he was a child and visited a dairy farm. “I remember how it tasted – wholesome and real! And back in those days milk only came in glass bottles, and you knew that the milk was pure because it came in glass.”

Many people shared images of their special deliveries on social media. Additionally many South African publications also shared images of their special delivery, which included Elle Décor, Living and Loving, as well as online influencers such as technology analyst and business researcher Arthur Goldstuck and bloggers from various industries. The campaign took place over a six-week period and ended on 7 September, however, the memories of the activation will last a lifetime.

Campaign highlights

Highlights of the campaign included:

• Over 2,700 people received milk during the campaign with an additional 3,240 receiving nominations to receive milk
  
• Over 500 media people received milk during the campaign
  
• The campaign reached over 65,000 people on Twitter and 117,948 on Facebook
  
• The benefits of glass were once again highlighted. Consumers were reminded that the best things come in glass including the benefits of health and environment
  
• Over 10,000 bottles were delivered during the campaign