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New packaging for Redd's

11 Jan 2013

SAB has repackaged Redd's into a slim 300ml can to differentiate it in the very competitive Flavoured Alcoholic Beverage category and will to focus on growing its male & female consumer market. The new packaging is premium, bolder and visually appealing, so as to stand out on shelf and be noticed. It is also available in Dry Green Apple flavour.

It is now available in 330ml bottles, 660ml bottles and 300ml slick cans. This provides consumers with a variety of choices in line with their various consumption occasions

Supporting the launch of the new can campaign, which has been running since late last year, consumers will be rewarded for purchasing product by having an opportunity to enter an on pack radio promotion.