What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Design consultants come clean
Moag Bailie Design Consultants were tasked to design the highly visible packaging for the launch of MAQ auto, a line extension of the latest success story within the increasingly competitive washing powder market.
The brief was to reflect a premium brand within the target market of the automatic washing powder sector. This was achieved with the introduction of foil board, embossing and debossing while incorporating the current MAQ logo to ensure continued consumer recognition of this five-year-old brand.
These elements all combine to create packaging design with strong visual appeal and brand identity. The result: a dynamic line extension for MAQ, one that is cleaning up the South African market!
