
Subscribe & Follow
Jobs
- Experienced Talent Booker (Agent) Cape Town
- Senior Bookkeeper Johannesburg
- Producer / Account Manager Cape Town
- Industrial Designer Cape Town
- Project Manager Cape Town
- Freelance Videographer Roodepoort
Howard Audio makes campaign anthems sing!
Lately, we've been commissioned by brands seeking corporate songs and campaign anthems. The challenge is to turn brand concepts, mission statements and product attributes into catchy songs and craft them to be perceived as much more than "just-another-corporate-jingle". Here are three corporate anthems that did the trick for the brands they highlight:
Stylin Dredz "This Love Is Locked Down"
Stylin' Dredz ensures that there is a product to keep your locks looking locked down great at all times. Amka Products commissioned Directors Of Illusion to shoot the new Stylin Dredz TVC - and wanted a fun and funky music video feel. Marios Nicolettis directed the spot and worked closely with Adam on getting the right sound. The brief was to create a modern and current Kwaito/house track - but interweave a love story theme into the song - to reflect the characters in the TVC.
The track was brought to life by Brandon October and Mpumi Ramanisong on vocals and Aldert Du Toit on guitars. Client loved the 30-sec piece so much that a full-length song was commissioned for customers to download the track for free.
Check out the 30-second TVC here...
And check out the full length song here...
Momentum "Be Seen on The Safe Side"
Music Video Ft. Brandon October
In order to shine their corporate safety message, Momentum Short-term Insurance tasked Ogilvy PR, Creatrix, MOI and Howard Audio to create an edgy, catchy music video to appeal to youth and communities, for exposure at the company's annual national roadshow, and for ongoing on-line presence. The music and video featured Brandon October as 'The Light Bringer' a community superhero who emerges from the unsafe shadows to illuminate everyone he sees.
The words and images of the campaign are woven around the metaphor of light and have been designed to inspire communities to respond to the call to "Be Seen on the Safe Side."
Howard Audio composed and arranged the track in collaboration with Creatrix. Brandon October was the face and voice of the campaign, whilst Directors Of Illusion shot the video with direction from Marios Nicolettis. Ministry Of Illusion handled all the post production.
Watch the music video here...
Lafarge Cement "I love Lafarge"
Howard Audio received a commission from agency Smokejumpers for their client, Lafarge Cement Zambia. The brief was to compose a song in an uplifting gospel style and to communicate the company's core values. The song was also created to become a part of their employees' lives, to be played at company team-building events. The song was also used on radio spots and TV commercials.
We utilised the best musicians to bring the song to life: Timothy Moloi on lead voice and Margaret Motsage and Nokukhanya on backing vocals - and Michael Bester on guitars.
This radio campaign went on to win "Best Original Music in a Radio Campaign" at last years SAMRO WAWELA awards.
Take a listen here...

To learn more about the new Howard Audio and to stay up to date with our latest work be sure to check out our new website at www.howardaudio.co.za.
- Unveiling Cell C’s audio identity07 Feb 12:35
- HA Looking back 202417 Jan 12:55
- Black Friday special: 50% off ‘A Swingin' Christmas’ tickets!27 Nov 13:30
- Behind the epic crescendo: Our work on the latest Hilux commercial30 Oct 13:45
- A busy month at Howard Audio – Loerie wins and festive preparations!22 Oct 10:05
Related
Black Friday special: 50% off ‘A Swingin' Christmas’ tickets! 27 Nov 2024 A busy month at Howard Audio – Loerie wins and festive preparations! 22 Oct 2024 Howard Audio picks up Safta 18 nomination 17 Sep 2024 Howard Audio sharpens its Pencil at the One Show Awards 24 May 2024 Howard Audio joins forces with Kabza De Small and Ofentse Pitse with Red Bull Symphonic 25 Apr 2024 Howard Audio teams with In Bloom to bring awareness on gender issues 13 Mar 2024 Howard Audio features in the Loeries rankings 2023! 2 Feb 2024 Zeitz Mocaa announces collaboration with celebrated artist Athi-Patra Ruga ahead of 2024 Gala 25 Jan 2024
