FMCG New business South Africa

Spicing up still water

Canderel is launching DélicéO, a low calorie taste sensation from France, to flavour and energize still water without the added sugar and carbohydrates.
Spicing up still water

This first of its kind product in South Africa is a convenient way to add a burst of fruity flavour to tasteless water, while at the same time meeting consumers daily hydration needs without the added calories.

“DélicéO is the latest innovation from Canderel and we believe that this will be an exciting prospect for consumers,” says Jason Frichol, chief brand activist (Fore Good Investments). “DélicéO contains very few calories therefore it is a great alternative for weight-conscious people or diabetics who are looking to manage or avoid an excessive intake of calories.”

“Carbonated sodas and even some fruit juices are very high in sugar and calories. By adding DélicéO to water, Canderel offers the best of both worlds because it will not only add a new taste sensation to water but help control calorie intake,” says Nutritionist for Canderel, Mandy Marcus.

DélicéO comes in three flavours: lemon and lime, mint, or mixed berries; and is now available at Pick ‘n Pay Hypers, Dischem and other selected stores nationally.

Let's do Biz