Country Road leads to Trenery

Designed by iconic Australian retailer Country Road, the range aims to redefine premium fashion. While Country Road appeals to a Modern/Contemporary customer, Trenery will appeal to a Woolworths classic customer who wants to look and feel good in “everyday luxury”.

Country Road will manage the brand including design and production from Melbourne, Australia. The launch of Trenery follows the successful introduction of the Country Road brand in selected Woolworths stores in April 2008.

The new range will include clothing and accessories for both men and women and will be available in 16 Woolworths stores from August 2009.