Branded till points to cross the border

The company is expanding into 24 Shoprite/Checkers stores in Namibia, Swaziland and Lesotho, so marketers will now be able to run targeted campaigns at just under 500 till points in these three neighbouring states.

“These countries are investing in infrastructure, and their economic growth rates are excellent even by international standards,” says Anthony Prissman, head of Business Development at Top of Mind, the alternate media company that owns the brand. “Top of Mind will be looking to brand more till points, in more countries, as there is still huge market potential in the region,” he adds.

The company believes the new foreign clientele will receive their messages as South African shoppers have done. “We have proven effective in communicating across a variety of target markets in South Africa,” says Prissman, who is confident that the medium will deliver similar results for those brands using the medium outside the country.

Since campaigns using the medium can be targeted specifically per region, brand messages can be tailored to best suit the market in that area. Brands using TillTops locally include MTN, Reckitt Benckieser, General Mills, Revlon and Glaxo Smith Kline.