Retailer rolls out environmentally friendly signage and displays
Woolworths began using recyclable board for store signage and displays in 2006 and currently over 30% of the group's in-store signage is made from renewable raw materials and contains recycled fibres from post-industrial and post-consumer waste. The signage is a viable, ecological alternative to the standard plastic commonly used in signage.
Manufacturing the board from partially recycled fibres requires less water and energy than would be used to produce a board made entirely from virgin material. In addition, the process emits fewer polluting emissions and saves water as the recycling process uses less water. Using recycled materials also means that less waste goes to landfill. Ultimately, the board is also fully recyclable. The retailer is also investigating printing with water-based or vegetable-based inks in the near future.
The retailer's Decor Production Manager Chantall Klaasen, says, “We will not be able to make everything sustainable overnight, but we are committed to finding new methods and materials to ensure that our impact on the environment is minimised. All our printing suppliers are aware of our drive to be more sustainable. We are constantly working with suppliers in the printing industry to find innovative advancements that reduce our ecological footprint.”
Board manufacturer Xanita manufactures the product. The company's Western Cape Business Development Manager, Shaun Ferry, says, “… We hope the use of ‘green' materials will become standard in retail.”
