What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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A refreshing new look for established brand
Ciro Alliances, well known player in the beverage solutions industry, has revitalised its identity with a new, blue, corporate identity that is designed to stand as a symbol of an overall revitalised approach to customers total beverage needs. The company's name has also changed, to Ciro Beverage Solutions.
Ciro's marketing director, Marna Terblanche believes that the company acts as more than a partner to its customers. "In essence, we act as a catalyst to their business", she comments. "We ensure that the knowledge housed within the company is transferred to our customers, through training, solutions, equipment and technical support".
The company holds agencies for the direct importing of well known international brands such as Lavazza and Douwe Egberts Coffee Systems. Beyond catering for the larger groups, the company offers customised blends through its boutique roasting capabilities. This focused facility allows for dedicated small runs aimed at independents, small groups and special promotions within the Out of Home industry.
The company will be tying its corporate revamp in with a launch of enticing filter blends. In addition, the new vending division is geared to change the face of vending in the business sector by offering companies a way to reward their staff and to establish a constant reminder of their appreciation of their employees.
"Our vending solutions ensure that employees have access to the widest range of "big brand" hot beverage product ranges, featuring the best quality and global technology", says Terblanche.
