Changing the way you think about tequlia

Available in various flavours, including Gold, LemonMint and GingerBread, the Dia Noche range is a proudly South African brand originating from the Agave fields in the Karoo, also known as the “land of thirst”.

“Tequila is often associated with shot glasses, lemon slices and salt; with partying and morning hangovers. But tequila shouldn’t hurt you. We created Dia Noche with the belief that tequila should be enjoyed. It should be sipped and savoured – neat, on the rocks, as a mixer or in a seasonal, trendy cocktail – to truly appreciate the Agave notes and African flare,” says Brett Rory Lipman, co-founder and chief executive at Dia Noche. “Of course, if you want to drink it as a shot, you totally should. The 100% Blue Agave plants used to make Dia Noche tequila are roasted for three days with lava rocks, giving it a unique flavour profile.”

South Africa is the fourth-largest tequila market in the world, after Mexico, the USA and Russia. In 2012, sales of the spirit topped 3.2 million litres – 200,000 litres more than Germany.

The mystery still remains as to how the Agave plant came to grow in the Karoo. Some say it arrived with Portuguese sailors in the mid-19th Century. Others say a young Victorian girl travelling from Grahamstown planted three imported plants near where the Agave fields stand today. However it got here, it thrives in African soil and has opened up the opportunity to create an African tequila mix.

Dia Noche is now available at selected restaurants and at most bottle stores.

For more information, visit http://www.dianoche.co.za/.