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FMCG News South Africa

SAB explains The Beer Bottle Digest

While many consumers put a beer bottle to their lips, do they know why the beer is housed in that specific bottle and what the beer bottle label is telling them? The South African Breweries provides a summary that may prove useful, as well as an example of Castle Lager's beer bottle label explained...

The beer bottle: Colour does matter

In the same way that beer has a unique taste depending on whether it is dispensed in a bottle, can or keg, the colour of the bottle can also have an effect on its taste.

Coloured bottles can be traced back to the establishment of beer. Brewers found that beer stayed fresher for longer if it was not stored in clear bottles, thus the introduction of brown and green bottles.

Green bottles were introduced to give off a more distinctive premium feel. Although the good old-fashioned brown bottle still offers the best ultraviolet light protection, technology today means that beer brewers are able to coat clear and green bottles in a UV-protected sheet that allows the beer to stay fresher for longer.

That said, brown or green, it is never a good idea to store beer bottles in direct sunlight.

The beer: Light vs Lite

Beers that have lower calories are referred to as Lite. The reduced calorie levels are achieved through a reduction in carbohydrates resulting in less energy.

Light beer, on the other hand, refers to beer that has a lower alcohol by volume (ABV).

Lite and light beers usually have a less-intense taste due to the reduced levels of carbohydrates and alcohol levels.

SAB explains The Beer Bottle Digest
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