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Warc 2021 Rankings revealed
The Warc Creative 100, Effective 100 and Media 100 have been released - featuring the most awarded campaigns, agencies and brands in the world for 2020.
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Compiled by Warc, these annual league tables are produced by combining the winners’ lists from the industry's most important global and regional awards shows - as determined by the Warc Rankings Advisory Board and a worldwide industry survey - and by applying a rigorous proprietary three-step methodology.
Following the disruption to the awards industry caused by Covid-19 with many shows paused in 2020 and resuming in 2021 to judge two years of work, the release of the full Warc Rankings 2021 were postponed from Q1 until now. The Warc Rankings 2022 (work tracked during 2021) will be released in Q1 next year.
Amy Rodgers, managing editor, research and rankings, Warc, said, “The results of the Warc Rankings 2021 bring together the most awarded campaigns and companies of 2020 and are a fantastic showcase of a combination of the best work the industry produced pre-pandemic as well as exceptional work notable for its response to the volatility caused by Covid-19. Not only do these rankings provide inspiration, but they bring recognition to outstanding campaigns and the talent of our industry.”
The most highly ranked campaigns and companies of the Warc Rankings 2021 are as follows:
Creative 100 top 10
| Rank | Campaign Title | Brand | Agency | Points |
| 1 | Moldy Whopper | Burger King | INGO Stockholm | 800,9 |
| 2 | Stevenage Challenge | Burger King | DAVID Madrid | 483,5 |
| 3 | The E.V.A. Initiative | Volvo | Forsman & Bodenfors Gothenburg | 272,1 |
| 4 | Enjoy Before Returning | Diesel | Publicis Milan | 243,6 |
| 5 | Good Morning World | Tourism New Zealand | Special Group Auckland | 194,6 |
| 6 | Hunger Insurance | Snickers | Impact BBDO Dubai | 183,9 |
| 7 | Crocodile Inside | Lacoste | BETC Paris | 183,6 |
| 8 | The Tampon Book: A Book Against Tax Discrimination | The Female Company | Scholz & Friends Berlin | 180,3 |
| 9 | The New National Anthem Edition | An-Nahar | Impact BBDO Dubai | 180,1 |
| 10 | Go Back to Africa | Black & Abroad | FCB/SIX Toronto | 171 |
Effective 100 top 10
| Rank | Campaign Title | Brand | Agency | Points |
| 1 | I'm Drinking It For You | DB Export | Colenso BBDO Auckland | 51,7 |
| 2 | Can't Touch This | Cheetos | Goodby Silverstein & Partners San Francisco | 50,0 |
| 3 | Michelin Impossible | KFC | Ogilvy Sydney | 47,2 |
| 4 | Made of More 2012-2019: Consistency x creativity | Guinness | AMV BBDO London | 45,0 |
| 5 | Apartmenteka | IKEA | Instinct Moscow | 41,7 |
| 6 | Loyalty Pointless Points | Aldi | BMF Sydney | 41,0 |
| 7 | Building a big brand from Little Adventures | Tourism Central Coast | AFFINITY Sydney | 39,5 |
| 8 | From running shops to serving customers: The Tesco turnaround story | Tesco | BBH London | 38,3 |
| 9 | 100 Words Pain_ting | Save the Children | Overman Seoul | 36,1 |
| 10 | How Canadian Club became the boss of summer | Canadian Club | The Monkeys Sydney | 35,4 |
Media 100 top 10
| Rank | Campaign Title | Brand | Agency 1 | Points |
| 1 | Rabbi Bot | Always | MediaCom Connections Tel Aviv | 95,4 |
| 2 | The Shape of History | Hulu | UM Los Angeles | 81,1 |
| 3 | Naming The Invisible By Digital Birth Registration | Telenor | Ogilvy Islamabad | 70 |
| 4 | We Do New | Canadian Tire | Touché! Toronto | 58,5 |
| 5 | Sons Share The Load | Ariel | MediaCom Mumbai | 54,6 |
| 6 | Cold Tracker | Castle Lite | Promise Johannesburg | 54,5 |
| 7 | BrA.I.ds of Strength | Pantene | MediaCom Connections Tel Aviv | 53 |
| 8 | The Last Dance Deep Fake | ESPN / State Farm | OMD New York | 52,7 |
| 9 | I AM HOPE | Kiwibank | Fuse Auckland | 51,9 |
| 10 | Mind The Gap | Berliner Verkehrsbetriebe | Mediaplus Munich | 51,2 |
| 10 | How Canadian Club became the boss of summer | Canadian Club | The Monkeys Sydney | 35,4 |
Full rankings can be found here. Warc Rankings subscribers can also view all the ranked creative, credits and case study summaries, in addition to further data by category and region.
Following an upcoming review with the Advisory Board, the next Warc Rankings - a compilation of results of the award shows of 2021 - will be released in March 2022.
