What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Communications go online for World Cup
From rural South Africa to wired consumers, everyone wants to get the action as it happens in the 2010 FIFA World Cup. Mpumalanga switches on its new SABC transmitter today, Thursday 10 June 2010, while SuperSport features a host of football luminaries with coverage beginning from 7am tomorrow. MTN has announced the availability of 'Find and Follow SA' for BlackBerry smartphones and two building wraps call Laduma to passers-by to Johannesburg motorists.
Switch on for communities
The low power transmitter in Ekulindeni near Badplaas in Mpumalanga was switched on by the Minister of Communications, General (Ret) Siphiwe Nyanda at 10.30am today, ensuring that about 20 000 community members are part of the historic event, as they get access to the live coverage of the 64 matches broadcast by the SABC through TV and radio.
The installation of the transmitter is a partnership between the Ministry of Communications, the SABC and state signal distributor, Sentech and is part of the ministry's programme to ensure access to ICT to urban and rural communities in the country.
Blackberry updates on games
'Find and Follow SA' is a new application that lets MTN BlackBerry subscribers find local information and stay in touch with the latest football news and events across South Africa. Subscribers have various options to personalise the application, such as choosing a favourite team, which will customise its appearance and the content seen. They will be able to stay in the loop with the team's scores, schedules and news at a glance and have quick access to the team's fan page. They can also engage with other fans of the team, making them feel like a part of a big and connected fan club sharing the joy of victory and the pain of defeat. For more information go to http://appworld.blackberry.com/webstore/content/10664.
Laduma wraps encourage chocolate munching
To display its new limited edition 'Laduma' bar, Cadbury Lunch Bar has partnered with Primedia Unlimited's large format outdoor advertising subsidiary, Wideopen Platform, and secured two prominent sites in the Johannesburg CBD.
Ryan Cohen, sales director at Wideopen Platform explains, "Our strategically located sites in Braamfontein and Anderson Street in the Johannesburg CBD ensure that the striking Laduma creative alerts chocolate and soccer lovers to the promotional packs availability at nearby retailers."
Brought to life by Ogilvy and NotaBene, the Laduma Lunch Bar campaign will flight on the platform's two building wraps until the end of August.
SuperSport features football luminaries
SuperSport's live coverage of the 2010 World Cup will begin at 7am tomorrow, Friday, 11 June 2010 and will continue for 16 hours. The channel will feature international football luminaries, including Neil Tovey, Steven Keshi and Shaun Bartlett, with deputy president Kgalema Motlanthe due to make a guest appearance.
There will be crossings to supporters in Lagos and Nairobi. SuperSport will be broadcasting in 48 countries in sub-Saharan Africa.
Mark Williams and Andre Arendse will be stationed at Bafana Bafana's Sandton headquarters to provide reports. Alvin Naicker, the reigning SAB Journalist of the Year, will act as executive producer for the opening day. The initial build-up, which includes shows Chase the Makarapa, Woza Lunchtime and Supernova, will last until the opening ceremony at 2pm. When the festivities conclude at 2.30pm, John Barnes, Edgar Davids, Doctor Khumalo and Keshi will provide analysis from a separate studio at Soccer City ahead of South Africa's opener against Mexico.
Robert Marawa will anchor the build-up, with Thomas Mlambo pitchside to offer his observations from Soccer City.
