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Design Company news South Africa

Cutting to the chase: Masterfile's breakthrough visual search

Finding the right image has finally become easier and simpler with the new SimSearch visual search recently integrated into Masterfile's stock image website.

A button called "More like this" engages a powerful refinement of your early search results - based on visual criteria (such as colour, composition etc.) of the image that comes closest to what you're looking for. The search can be continuously refined this way.

Simsearch also offers the choice of refining your initial results by Context, which is very useful for delivering related images from the same shoot, photographer or location for example.

Art directors, designers and editors have long awaited new ways of searching for images more efficiently. Masterfile's visual search can cut your search time radically, and get you to the pictures you really want in a very short space of time.

SimSearch, www.masterfile.com/southafrica, has drawn comments ranging from "very intuitive" to "easily gets you to the images you're looking for". Industry analysts have been equally enthusiastic: "Someday soon we will all be finding our images this way"

To see how SimSearch works, click here or call Sylvie, Clinton, or Ina on
011 880-7826 or .



Editorial contact

Ina Britz
Tel. 011 8807826


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