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PhatStuff from Standard Bank
8 Ink Media, publishers of Seventeen and National Geographic Kids magazines, are publishing Standard Bank's exciting new youth booklet PhatStuff. Standard Bank's 100 000 youth account holders will be receiving four PhatStuff booklets a year.
Aimed at youngster's aged 12 - 17 years, the publication will include 10 vouchers all offering Rands-off or substantial rewards by brands wishing to form a relationship with this market.
Says publisher, Sam Sneddon: "8 Ink Media's titles already have a strong connection with South Africa's youth market and its advertisers. The partnership with Standard Bank not only endorses our mission to own the youth segment, but shows that SA's leading brands trust our ability to understand and deliver a product that will truly resonate with today's teen market."
The first booklet will be distributed in September and will rollout quarterly.
Editorial contact
Taryn Fritz Public Relations for 8 Ink Media
