Silver LIA for Ogilvy Joburg's POWA ad

15 Nov 2011

LONDON: Ogilvy Johannesburg, which last year won a Grand LIA for its Topsy Foundation"Selinah" spot, was the only South African agency this year to win a statue at the 2011 London International Awards last night, Monday, 14 November 2011. The agency took a Silver Statue for POWA "Waking up the Neighbourhood - Turning Apathy into Action" in TV/Cinema/Online Film - Public Service/Social Welfare. [video]

"Once again, South Africa has demonstrated their strength in TV/Cinema/Online Film," commented Barbara Levy, president of LIA. "The work coming out of South Africa is always original and refreshing."

Fran Luckin, ECD for Ogilvy Johannesburg, told Bizcommunity: "We feel privileged to work with POWA in the service of a very worthy cause."

Ogilvy Johannesburg also placed as a finalist for Cadbury Dairy Milk titled "Balloons" in TV/Cinema/Online Film - Music Adaptation.

Other SA finalists

Status	Category	Agency	Entry title	Client
Finalist	Radio - Cosmetics/Toiletries/Pharmaceuticals	Euro RSCG South Africa	Intruder	Joint Eze
Finalist	Package Design	Switch Johannesburg		Rascal in the Vineyard Vines
Finalist	Radio - Campaign	Y&R South Africa Johannesburg	V", "I" and "P"	Virgin Atlantic Airways
Finalist	Radio - Travel & Tourism	Y&R South Africa Johannesburg	"P"	Virgin Atlantic Airways
Finalist	Radio - Travel & Tourism	Y&R South Africa Johannesburg	"V"	Virgin Atlantic Airways

Three Grand Lias

This year only three Grand LIAs were awarded:

Crispin Porter + Bogusky Boulder in the new category for American Express OPEN "Small Business Saturday."
Marshall Street Editors London in TV/Cinema/Online Film - Technique for Heineken "The Entrance."
JWT Shanghai in Print for Samsonite Suitcase titled "Heaven and Hell."

Of the 14 283 submissions, from 79 countries, less than 4% (3.6%) attained shortlist status. Of those, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% finalist.

According to the organisers, the "vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2600 submissions were entered".

Network, Agency, Post-Production Company of the Year

LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year, based on the outstanding work chosen by the juries across all media:

Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill

The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a 10-day period. The juries, led by their respective jury presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, statue winners and finalists.

For all the winners and their winning work, go to www.liaentries.com/winners/.

Updated at 2.05pm on 15 November 2011.