Sappi hands over prize to Joe Public

"Communication designers generally have a strong allegiance towards print as a creative medium and thus they form a critical target audience for Sappi. The award provides a platform to showcase how a one dimensional print surface can be brought to life in the hands of a creative," says Graeme Futter, marketing manager of brand communications at Sappi. "This award manages to stretch the creative intellect of the design community in how best to bring paper and print to life. Paper is and always will be the anchor in the media mix even in the face of alternative media migration."

Maciek Michalski, creative director at Joe Public comments, "Paper is a very exciting and tactile medium, which allows for outstanding creative solutions when embraced properly. The Clover cooking calendar showcases the creative possibilities of paper in design and the role it can play in an ever increasingly digital world."