Advertising News South Africa

Loeries “Ego Issue” mag now at large

The latest edition of the Loeries magazine, Migrate, is now out, themed the “Ego Issue”. It features well-known creatives from around the world each taking their own ego just exactly where they wanted.

"The brief we gave the contributors was deliberately broad as we didn't want to restrict creativity," explains Roanna Williams, creative director of Migrate.

"We told them to take ego wherever they wanted - and got some extraordinary interpretations in the process. It's a very visually powerful issue."

Contributors for this edition come from as far afield as India, Buenos Aires and Stockholm, and include photographers, illustrators, graphic designers and even bloggers. Some of the familiar names include Roger Ballen, who showcases some of his work from his new book Boarding House, and Sally Williams, renowned nougat maker, who shares her French cuisine.

"Migrate is a fantastic opportunity for the industry to express exactly what the Loeries seek to reward - creativity," says Andrew Human, editor of the magazine and MD of The Loerie Awards.

To order your free copy from The Loerie Awards, email info@theloerieawards.co.za. For more on Loeries, go to www.theloerieawards.co.za.

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