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AMASA May Meeting discusses quantifiable ROI and ABC's

Issued by Amasa

4 May 2009

In a ‘double-header', the Advertising Media Association of South Africa (AMASA) hosts Francesco Mariola, CEO of the Media and Business Tracking Solution (MBTS), discussing issues around measurement of return on investment and Gordon Patterson, Managing Director of Starcom and Audit Bureau of Circulation (ABC) panel member, sharing recent developments in the reporting of circulation data.

The meeting is a must for members of the industry wishing to correlate advertising spend against actual sales and who wish to take a deeper look at ABC data.

Date: Wednesday 6 May 2009
Venue: JSE, 1 Gwen Lane, Sandown
Time: 16h00 for 16h30
Cost: AMASA Members - Free; Non-Members - R50

Parking is available at Village Walk.

The Advertising Media Association of South Africa's primary focus is the education of people with an interest in the media, marketing and advertising industry.