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    AMASA May Meeting discusses quantifiable ROI and ABC's

    In a ‘double-header', the Advertising Media Association of South Africa (AMASA) hosts Francesco Mariola, CEO of the Media and Business Tracking Solution (MBTS), discussing issues around measurement of return on investment and Gordon Patterson, Managing Director of Starcom and Audit Bureau of Circulation (ABC) panel member, sharing recent developments in the reporting of circulation data.
    Issued by AMASA
    4 May 2009

    The meeting is a must for members of the industry wishing to correlate advertising spend against actual sales and who wish to take a deeper look at ABC data.

    Date: Wednesday 6 May 2009
    Venue: JSE, 1 Gwen Lane, Sandown
    Time: 16h00 for 16h30
    Cost: AMASA Members - Free; Non-Members - R50

    Parking is available at Village Walk.

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    The Advertising Media Association of South Africa's primary focus is the education of people with an interest in the media, marketing and advertising industry.
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