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SA Cannes Lions finalists

18 Jun 2007

CANNES: The shortlists for the Direct Lions, Promo Lions, Media Lions, Outdoor Lions, Radio Lions and Press Lions at the 54th Cannes Lions International Advertising Festival are out, and South Africa has finalists in all six of these categories. Don't forget to read our guest blogger, Stuart Stobbs, creative partner at proximity#ttp and a Cannes judge this year, for the inside track.

For the full lists and further information, go to www.canneslionslive.com/.

The South Africa finalists are:

Direct Lions

Category	Title	Advertiser	Product	Agency
A02 Cars & Automotive Services	PIN UP CALENDAR	HARLEY-DAVIDSON	HARLEY-DAVIDSON	OGILVY SOUTH AFRICA Johannesburg
A08 Retail & E-Commerce, incl. Restaurants	HIDDEN DESIRES	KINK	ONLINE FETISH STORE	JWT CAPE TOWN
A10 Publications & Media	RUSTAMEDIA.COM	SABC GROUP SALES	ICC CRICKET WORLD CUP 2007 AVDERTISING	TEQUILA\JOHANNESBURG
A12 Business to Business: Advertising & Media	CHOICES	NET#WORK BBDO	ADVERTISING AGENCY	NET#WORK BBDO Johannesburg
A12 Business to Business: Advertising & Media	SPEAKER TRAVEL PACK	INTERACTIVE AFRICA	DESIGN INDABA 10	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town
A14 Charities, Public Health & Safety & Public Awareness Messages	MADONNA & CHILDREN	NAZARETH HOUSE	CHILDREN'S HOME CHARITY	FCB CAPE TOWN
B01 Flat Mailing	EVICTION NOTICES	S C JOHNSON	RAID INSECT KILLER	FCB JOHANNESBURG
B02 Dimensional Mailing	DIRTY JOKE BOOK	VA VA BROOM CLEANING SERVICES	CLEANING SERVICES	PROXIMITY#TTP Johannesburg
B02 Dimensional Mailing	SKATE DECKS	HDI	COMPANY RELAUNCH ANNOUNCEMENT	SWITCH THROUGH-THE-LINE Johannesburg
B06 Field Marketing	DRUNK DRIVING CAN BE FUN	TOOT-N-SCOOT	LATE NIGHT TAXI-SERVICE	TEQUILA\JOHANNESBURG
C02 Traffic Building	DRUNK DRIVING CAN BE FUN	TOOT-N-SCOOT	LATE NIGHT TAXI SERVICE	TEQUILA\JOHANNESBURG

Promo Lions

Category	Title	Advertiser	Product	Agency
A01 Fast Moving Consumer Goods, excl. Beverages	VENDING MACHINE	SIMBA	GHOST POPS SNACKS	NET#WORK BBDO Johannesburg
A08 Travel, Entertainment & Leisure	DRUNK DRIVING CAN BE FUN	TOOT-N-SCOOT	TAXI SERVICE	TEQUILA\JOHANNESBURG
B02 Event Marketing	DRUNK DRIVING CAN BE FUN	TOOT-N-SCOOT	TAXI SERVICE	TEQUILA\JOHANNESBURG
B05 Best Use of Merchandising/In-Store Marketing	VENDING MACHINE	SIMBA	GHOST POPS SNACKS	NET#WORK BBDO Johannesburg
B12 Best Use of Digital Media in a Promotional Campaign	JOB SAVER	SOUTH AFRICAN BROADCAST CORPORATION	5 FM RADIO STATION	NET#WORK BBDO Johannesburg
C01 Best Integrated Promotional Campaign	DRUNK DRIVING CAN BE FUN	TOOT-N-SCOOT	TAXI SERVICE	TEQUILA\JOHANNESBURG

Media Lions

Category	Title	Advertiser	Product	Agency
A07 Travel, Entertainment & Leisure	DRUNK DRIVING CAN BE FUN	TOOT-N-SCOOT	TAXI SERVICE	TEQUILA\JOHANNESBURG
B02 Best Use of Cinema	XBOX LIVE	MICROSOFT	XBOX	CINEVATION Johannesburg
B04 Best Use of Newspapers	LOVE OF WRITING	PEN & ART	MONT BLANC FOUNTAIN PENS	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town
B06 Best Use of Ambient Media: Small Scale	DRUNK CIGARETTE	TOOT-N-SCOOT	TAXI SERVICE	TEQUILA\JOHANNESBURG
B06 Best Use of Ambient Media: Small Scale	TIN	TIGER BRANDS	UNITE AGAINST HUNGER APPEAL	FCB JOHANNESBURG
B08 Best Use of Special Events and Stunts	DRUNK DRIVING CAN BE FUN	TOOT-N-SCOOT	TAXI SERVICE	TEQUILA\JOHANNESBURG

Outdoor Lions

Category	Title	Advertiser	Product	Agency
A02 Sweet Foods & Snacks	POODLE	HUBBA BUBBA	BUBBLE GUM	IRELAND/DAVENPORT Johannesburg
A02 Sweet Foods & Snacks	MONKEY	HUBBA BUBBA	BUBBLE GUM	IRELAND/DAVENPORT Johannesburg
A02 Sweet Foods & Snacks	STAIRCASE	SIMBA POTATO CHIPS	NET#WORK BBDO Johannesburg
A02 Sweet Foods & Snacks	ORPHANAGE	SIMBA POTATO CHIPS	NET#WORK BBDO Johannesburg
A02 Sweet Foods & Snacks	BEDROOM	SIMBA POTATO CHIPS	NET#WORK BBDO Johannesburg
A10 Pharmacy	CRICKET	BAYERS HEALTHCARE	VITAMINS FOR KIDS	LOWE BULL JOHANNESBURG
A13 Cars & Automotive Services	MAGNIFYING GLASS	AUDI	AUDI VEHICLES	OGILVY SOUTH AFRICA Cape Town
A15 Restaurants & Fast Food Outlets	TEMPERATURE	KFC	HOT WINGS CHICKEN	OGILVY SOUTH AFRICA Johannesburg
A17 Entertainment & Leisure	BATMAN AND ROBIN	OUT IN AFRICA	GAY AND LESBIAN FILM FESTIVAL	JWT CAPE TOWN
A18 Publications & Media	BASKETBALL	DSTV	ESPN TV CHANNEL	OGILVY SOUTH AFRICA Johannesburg
A18 Publications & Media	BASEBALL	DSTV	ESPN TV CHANNEL	OGILVY SOUTH AFRICA Johannesburg
A18 Publications & Media	BOXING	DSTV	ESPN TV CHANNEL	OGILVY SOUTH AFRICA Johannesburg
A21 Commercial Public Services	BRAINSTORM	INTERACTIVE AFRICA	DESIGN INDABA EXPO	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town
A21 Commercial Public Services	SAVE	ESKOM	OGILVY SOUTH AFRICA Cape Town
A24 Public Awareness Messages	ICONS	VOLUNTEER WILDFIRE SERVICES	VOLUNTEER FIREFIGHTER'S SERVICE	SAATCHI & SAATCHI Cape Town
B01 Ambient: Bars, Restaurants & Stores	CALENDAR	WWF -SA	TREE CONSERVATION AWARENESS	OGILVY SOUTH AFRICA Cape Town
B01 Ambient: Bars, Restaurants & Stores	WISH YOU WERE HERE	RED CROSS	AIR MERCY SERVICES	JWT CAPE TOWN
B02 Ambient: Small Scale Special Solutions	TIN	TIGER BRANDS	KOO CANNED FOOD	FCB JOHANNESBURG
B02 Ambient: Small Scale Special Solutions	TAXI	NATIONAL COUNCIL AGAINST SMOKING	ANTI-SMOKING MESSAGE	LOWE BULL JOHANNESBURG
B02 Ambient: Small Scale Special Solutions	BUS	NATIONAL COUNCIL AGAINST SMOKING	ANTI-SMOKING MESSAGE	LOWE BULL JOHANNESBURG
B02 Ambient: Small Scale Special Solutions	BUILDING	NATIONAL COUNCIL AGAINST SMOKING	ANTI-SMOKING MESSAGE	LOWE BULL JOHANNESBURG
B02 Ambient: Small Scale Special Solutions	SHARK TANK	NATIONAL COUNCIL AGAINST SMOKING	ANTI-SMOKING MESSAGE	LOWE BULL JOHANNESBURG
B02 Ambient: Small Scale Special Solutions	DRIVING RANGE	NATIONAL COUNCIL AGAINST SMOKING	ANTI-SMOKING MESSAGE	LOWE BULL JOHANNESBURG
B03 Ambient: Special Build	DOOR	TWO OCEANS AQUARIUM	AQUARIUM	SAATCHI & SAATCHI Cape Town
B03 Ambient: Special Build	CRICKET COVER	LIBERTY LIFE INSURANCE	INSURANCE	TBWA\HUNT\LASCARIS JOHANNESBURG
B03 Ambient: Special Build	POWER TO THE PEOPLE	NEDBANK	BANK	NET#WORK BBDO Johannesburg
B03 Ambient: Special Build	POSTERS	APPLE	iPOD	NET#WORK BBDO Johannesburg
B05 Transit	AIRPORT ARRIVALS	VWSA - TRANSPORTER	VW LT PASSENGER CONVERSION	OGILVY SOUTH AFRICA Cape Town
C01 Point of Purchase: Posters	FREAK OF THE DEEP	8 INK MEDIA	NATIONAL GEOGRAPHIC KIDS MAGAZINE	FOXP2 Cape Town
C01 Point of Purchase: Posters	ACID DOOM	8 INK MEDIA	NATIONAL GEOGRAPHIC KIDS MAGAZINE	FOXP2 Cape Town
C01 Point of Purchase: Posters	STORE	APPLE	iPOD	NET#WORK BBDO Johannesburg
C01 Point of Purchase: Posters	MIX	APPLE	iPOD	NET#WORK BBDO Johannesburg
C01 Point of Purchase: Posters	MOVE	APPLE	iPOD	NET#WORK BBDO Johannesburg
C02 Point of Purchase: Other	MACY GRAY	MUSICA MUSIC STORE	DEAF AWARENESS WEEK 2006	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town
C02 Point of Purchase: Other	JOE COCKER	MUSICA MUSIC STORE	DEAF AWARENESS WEEK 2006	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town
C02 Point of Purchase: Other	CHRIS REA	MUSICA MUSIC STORE	DEAF AWARENESS WEEK 2006	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town

Radio Lions

Category	Title	Advertiser	Product	Agency
A06 Cosmetics & Beauty, Toiletries	ANSWERING MACHINE	UNILEVER SA HOME & PERSONAL CARE	AXE DEODORANT	LOWE BULL JOHANNESBURG*
A06 Cosmetics & Beauty, Toiletries	ANNOUNCEMENTS	UNILEVER SA HOME & PERSONAL CARE	AXE DEODORANT	LOWE BULL JOHANNESBURG*
A06 Cosmetics & Beauty, Toiletries	FART	UNILEVER SA HOME & PERSONAL CARE	AXE DEODORANT	LOWE BULL JOHANNESBURG*
A06 Cosmetics & Beauty, Toiletries	GNOME	UNILEVER SA HOME & PERSONAL CARE	AXE DEODORANT	LOWE BULL JOHANNESBURG*
A07 Pharmacy	CAPTAIN'S LOG	RECKITT BENCKISER	SENOKOT LAXATIVE	THE JUPITER DRAWING ROOM SOUTH AFRICA Johannesburg*
A07 Pharmacy	ENEMY AT THE GATE	RECKITT BENCKISER	SENOKOT LAXATIVE	THE JUPITER DRAWING ROOM SOUTH AFRICA Johannesburg*
A07 Pharmacy	STOWAWAY	RECKITT BENCKISER	SENOKOT LAXATIVE	THE JUPITER DRAWING ROOM SOUTH AFRICA Johannesburg*
A07 Pharmacy	BEDROOM	COZMETEK	GERONIMO CONDOMS	GREY WORLDWIDE SOUTH AFRICA Johannesburg*
A07 Pharmacy	SHOWER	COZMETEK	GERONIMO CONDOMS	GREY WORLDWIDE SOUTH AFRICA Johannesburg*
A07 Pharmacy	DINING ROOM	COZMETEK	GERONIMO CONDOMS	GREY WORLDWIDE SOUTH AFRICA Johannesburg*
A11 Retail Stores, Restaurants & Fast Food Outlets	LIVE THE DRAMA	WORDSWORTH BOOKS	BOOKSTORE	SAATCHI & SAATCHI Cape Town*
A11 Retail Stores, Restaurants & Fast Food Outlets	LIVE THE HORROR	WORDSWORTH BOOKS	BOOKSTORE	SAATCHI & SAATCHI Cape Town*
A11 Retail Stores, Restaurants & Fast Food Outlets	AUCTIONEER	EXCLUSIVE BOOKS	BOOKSTORE	OGILVY SOUTH AFRICA Johannesburg*
A11 Retail Stores, Restaurants & Fast Food Outlets	NEWS READER	EXCLUSIVE BOOKS	BOOKSTORE	OGILVY SOUTH AFRICA Johannesburg*
A12 Travel, Entertainment & Leisure	TEKKEN	CNA	PLAYSTATION 3	THE JUPITER DRAWING ROOM SOUTH AFRICA Johannesburg*
A12 Travel, Entertainment & Leisure		SMACK DOWN	PLAYSTATION 3	THE JUPITER DRAWING ROOM SOUTH AFRICA Johannesburg*
A13 Publications & Media	MARIA SHARAPOVA	SPORTS ILLUSTRATED	SPORTS MAGAZINE	SAATCHI & SAATCHI Cape Town*
A13 Publications & Media	SEXY MEN	ASSOCIATED MAGAZINES	COSMOPOLITAN MAGAZINE	OGILVY SOUTH AFRICA Cape Town*
A13 Publications & Media	E.T.	M NET	TV CHANNEL	OGILVY SOUTH AFRICA Cape Town*
A13 Publications & Media	STAR WARS	M NET	TV CHANNEL	OGILVY SOUTH AFRICA Cape Town*
A18 Charities, Public Health & Safety, Public Awareness Messages	SIGNPOSTS	SALVATION ARMY	CHARITY APPEAL	LEO BURNETT SOUTH AFRICA Johannesburg*
A18 Charities, Public Health & Safety, Public Awareness Messages	ALWAYS ON DUTY	NSRI	NATIONAL SEA RESCUE APPEAL	OGILVY SOUTH AFRICA Cape Town*
A18 Charities, Public Health & Safety, Public Awareness Messages	DISFIGUREMENT	SOUTH AFRICAN DEPRESSION & ANXIETY GROUP	TEEN SUICIDE HELPLINE	NET#WORK BBDO Johannesburg*
A18 Charities, Public Health & Safety, Public Awareness Messages	STINK	NATIONAL COUNCIL AGAINST SMOKING	ANTI-SMOKING CAMPAIGN	NET#WORK BBDO Johannesburg*
A18 Charities, Public Health & Safety, Public Awareness Messages	FREEZING	NATIONAL COUNCIL AGAINST SMOKING	ANTI-SMOKING CAMPAIGN	NET#WORK BBDO Johannesburg*

Press Lions

Category	Title	Advertiser	Product	Agency
A08 Cosmetics & Beauty	DOG SHOW	UNILEVER SA HOME & PERSONAL CARE	AXE	LOWE BULL JOHANNESBURG
A08 Cosmetics & Beauty	GRAND PRIX	UNILEVER SA HOME & PERSONAL CARE	AXE	LOWE BULL JOHANNESBURG
A08 Cosmetics & Beauty	BLACKBOARD	UNILEVER SA HOME & PERSONAL CARE	AXE	LOWE BULL JOHANNESBURG
A08 Cosmetics & Beauty	MILK BOTTLE	UNILEVER SA HOME & PERSONAL CARE	AXE	LOWE BULL JOHANNESBURG
A08 Cosmetics & Beauty	COSTUME	UNILEVER SA HOME & PERSONAL CARE	AXE	LOWE BULL JOHANNESBURG
A08 Cosmetics & Beauty	HIGHLAND DANCER	UNILEVER SA HOME & PERSONAL CARE	AXE	LOWE BULL JOHANNESBURG
A11 Clothing, Footwear & Accessories	CRACKER	RBK (REEBOK)	REEBOK APPAREL	OGILVY DURBAN
A12 Miscellaneous	FATTY	MAX HEALTH PET DIET	PET DIET	GREY WORLDWIDE SOUTH AFRICA Johannesburg
A13 Cars	JUNGLE	HYUNDAI	HYUNDAI SANTA FE	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town
A13 Cars	TOUPEE	MERCEDES-BENZ	MERCEDES-BENZ	LEO BURNETT SOUTH AFRICA Johannesburg
A13 Cars	HAT	MERCEDES-BENZ	MERCEDES-BENZ	LEO BURNETT SOUTH AFRICA Johannesburg
A13 Cars	SCARF	MERCEDES-BENZ	MERCEDES-BENZ	LEO BURNETT SOUTH AFRICA Johannesburg
A13 Cars	DANDELION	AUDI SA	POLLEN FILTER	OGILVY SOUTH AFRICA Johannesburg
A13 Cars	LILY	AUDI SA	POLLEN FILTER	OGILVY SOUTH AFRICA Johannesburg
A20 Publications & Media	911	INDEPENDENT NEWSPAPERS	THE CAPE TIMES	LOWE BULL (CAPE) Cape Town
A20 Publications & Media	HIROSHIMA	INDEPENDENT NEWSPAPERS	THE CAPE TIMES	LOWE BULL (CAPE) Cape Town
A20 Publications & Media	J F K	INDEPENDENT NEWSPAPERS	THE CAPE TIMES	LOWE BULL (CAPE) Cape Town
A20 Publications & Media	SOWETO UPRISING	INDEPENDENT NEWSPAPERS	THE CAPE TIMES	LOWE BULL (CAPE) Cape Town
A20 Publications & Media	WELCOME TO THE JUNGLE	SOUTH AFRICAN BROADCAST CORPORATION	5 FM RADIO STATION	NET#WORK BBDO Johannesburg
A20 Publications & Media	P.I.M.P	SOUTH AFRICAN BROADCAST CORPORATION	5 FM RADIO STATION	NET#WORK BBDO Johannesburg
A20 Publications & Media	BEAT IT	SOUTH AFRICAN BROADCAST CORPORATION	5 FM RADIO STATION	NET#WORK BBDO Johannesburg
A20 Publications & Media	ZOO	DSTV	DISCOVERY CHANNEL	OGILVY SOUTH AFRICA Johannesburg
A20 Publications & Media	BASKETBALL	DSTV	ESPN CHANNEL	OGILVY SOUTH AFRICA Johannesburg
A20 Publications & Media	BASEBALL	DSTV	ESPN CHANNEL	OGILVY SOUTH AFRICA Johannesburg
A20 Publications & Media	BOXING	DSTV	ESPN CHANNEL	OGILVY SOUTH AFRICA Johannesburg
A22 Business Equipment & Services	BIKE	3M POST-IT	SUPER STICKY POST-ITS	GREY WORLDWIDE SOUTH AFRICA Johannesburg
A22 Business Equipment & Services	GREY WORLDWIDE SOUTH AFRICA Johannesburg	3M POST-IT	SUPER STICKY POST-ITS	GREY WORLDWIDE SOUTH AFRICA Johannesburg
A23 Advertising & Media	BAR INSERT	THE ONE CLUB	THE ONE SHOW AWARDS	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town
A23 Advertising & Media	PYRAMID	THE ONE CLUB	THE ONE SHOW AWARDS	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town
A23 Advertising & Media	PIE	THE ONE CLUB	THE ONE SHOW AWARDS	THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town