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Hot new tables at the casino

Emerald Casino Resort has created media space on its gaming tables, a tool leveraged to increase awareness of its recent Hot Twins prive promotion as well as adding value for its promotional partners in a highly receptive environment.

17 Aug 2005

The felt covers of the tables in the Salon Prive were all changed from a traditional casino look to promoting the Nissan 350Z Roadsters up for grabs during the casino's Hot Twins promotion.

Casino manager John Grant says that by engaging players through innovative methods of communication in situ has proven highly effective: "Levels of awareness and participation in this promotion have been higher than any previous Salon Prive promotion.

"Taking casino promotions beyond a simple draw is essential to our business. By creating entertaining and participative draws while effectively communicating to or interacting with customers add significant value to any promotion and engages customers beyond the excitement of simply staging a draw."

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