Getting stuck on BBDO

Nic Bednall, MD of Berry Bush BBDO, says: "There's a gap - we're going for it and we know that we can reach that elusive consumer in ways that other agencies can't."

gloo is forged from the South African interactive talent of 33 Degrees and the international design experience of Bandwidth.

Bandwidth has project experience with both local - GM, efuel and Desmond Tutu Peace Trust - and international - Volvo, British Airways and BBC TV - clients and 33 Degrees has worked with Cadbury, Simba, MWeb and Distell.

Bednall, who was the founding partner of internet companies 33 degrees and Mediahammer, comments: "Gloo puts us in a position to capitalise on the growing strength of new media communications. We're filling a void left by ad agencies that went running scared after the technology bubble burst in 2001. But there is now much more breadth to the digital medium (interactive TV, digital screens at airports & on fridges) and internet ad revenue has been steadily growing in the last 2 years. As an agency we are constantly striving to ensure that we deliver compelling content in new mediums to engage the consumer."

Pete Case, the creative MD of gloo comments: "South Africa is also only just finding it's digital feet, with screens popping up everywhere and very few people knowing quite sure what to do with them. It's our mission to challenge the possibilities of these new spaces. To delivery great design content first and foremost and then to help the growing audiences navigate clearly between the mass of communication out there. So watch this space .. it's only just starting to become interesting..."